3 SIMPLE STEPS TO 300,000 STUMBLES

www.rlmseo.com

John CrenshawRazorlight Media (RLM)

WTF is link bait?

link bait [lngk beyt]noun

1. any content or tool designed with the specific intent to encourage others to link to a website

The gospel according to Crenshaw:

Content• Infographics• Curated content / reference **• Humor• Videos• Flattery

Tools• Widgets / plugins• Design packages (icon sets, backgrounds, etc)

• WordPress templates

Success rate?

Depends on how you define success.

The 3 Simple Steps

Step 1: Know your strengths(but be opportunistic)

• Software company? Make a tool.

• Solid writers on staff? Write something.

• Great designers on staff? Infographic.

• Terrible at everything? Cheat ;-)

WordPress Themes FTW!

Theme Metrics (wphackr.com + wordpresshacker.com)

• 345,508 links

• 1,680 referring domains

• 334 EDU links from 11 domains

Step 2: Pick a target

• Develop a “target profile”

• Create a list of potential targets (linkerati)Not all traffic is created equal! (Cracked.com)

• Better be “linkerati”

Step 3:

Execution• Don’t be lazy!!

• See: How music travels• 13,685 links from 825 domains

Don’t be scrrrd:• Push the envelope if the piece calls for it

• See: Bark! Infographic• 210 links from 54 domains• 293,000 stumbles• 215,869 unique pageviews to date

Don’t forget outreach

Step 3a: Cheat

• Social votes/shares to get the ball rolling

• Build a team or find someone with a team

A few social tips

• Mix up the referrer

• Join, start, or pay for a voting team

What NOT to do(aka. mistakes I’ve made)

• DO NOT use a shared host

• DO NOT rely on a single piece

• DO NOT get lazy!!!

Questions?

John CrenshawRazorlight Mediajohn@razorlightmedia.com

@johncrenshaw

facebook.com/rlmseo

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