3Unassailable

Social Media

Truths

Anthony Juliano | September 16, 2010

Hello!

1. SOCIAL MEDIA DOESN'T

CHANGE THINGS SO MUCH AS IT

AMPLIFIESTHEM

THE

WORST LINKEDIN RECOMMENDATION OF ALL TIME

IF YOU’RE GOOD AT YOUR JOB,

NOT USING SOCIAL MEDIA IS A GREATER RISK THAN USING IT

2. IF YOU THINK ABOUT SOCIAL

MEDIA PRIMARILY AS A

MARKETING TOOL,

YOU'RE MISSING

THE POINT

3REASONS WHY SOCIAL MEDIA IS ABOUT SO MUCH MORE THAN MARKETING

1. YOUR CUSTOMERS WANT TO HEAR ABOUT YOU

FROM THEIR PEERS, NOT FROM YOU

“One in five social media users say they regularly seek advice from others when purchasing products…”

- National Retail Federation

2. IT'S ABOUT

GIVING TO GET

–NOT JUST GETTING PAID

“By giving of your expertise, advice and insight through content and conversation…and incentivizing participation and sharing, you both earn trust and grow your network of friends, fans and customers.”

- Jason Falls

“You can buy attention (advertising).

You can beg for attention from the media (public relations).

You can bug people one at a time to get attention (sales).

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”

- David Meerman Scott

3. SOCIAL MEDIA IS BEST USED AS A

LISTENING TOOL

3. YOU CAN'T DO IT

ALL, BUT

YOU PROBABLY SHOULD DO

SOMETHING

3TOOLS THAT WORK ESPECIALLY WELL FOR PROFESSIONAL SERVICES

“People are in a different

context and mindset when

they're in a professional

network.”

- Dipchand “Deep” Nishar,

LinkedIn

“LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”

“If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.”

- Lewis Howes, author of LinkedWorking

WHY BLOG?

• Positions you as a resource• A forum for substantive content/

commentary• Encourages you to stay current• Improves writing skill• Allows for audience response• SEO• A great way to write a book

PITFALLS

Takes time Building an audience requires patience May be necessary to push visitors from

another portal (e.g. LinkedIn)—which adds a little labor

A slight learning curve with the technology Lots of competition for the audience’s

attention

Nichesocial networks

2 MILLION MEMBERS

3FINAL

THOUGHTS

1. HAVE A

STRATEGY—AND MAKE IT PART OF YOURLARGER MARKETINGSTRATEGY

Marketing strategy

Social media strategy

LinkedIn strategy

2. MEASURE

ROI

3. USE SOCIAL MEDIA TO

FACILITATEFACE-TO-FACE RELATIONSHIPS

3OPPORTUNITIES TO LEARN MORE

“Who Are Our Customers and Where Are They?”6 wks. (Thu.), starting Sep. 30, 6 – 9 pm$224

Social Media for BusinessFri., Oct. 1, 9 am – 3 pm$112

LinkedIn for Professional DevelopmentMon., Oct. 11, 2010, 6 – 9 pm$70

Questions?

Thanks!ajjuliano@gmail.com

(260) 615.3426AnthonyJuliano.WordPress.com

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