Hello.

Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com

® 2011 Dachis Group. Confidential and Proprietary

3 Ideas for Customer Engagement

Photo Credit: Flickr @JohnAtthane_Pictures

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

® 2011 Dachis Group. Confidential and Proprietary

Behaviour

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Behaviour

® 2011 Dachis Group. Confidential and Proprietary

Behaviour

Source: GlobalWebIndex Survey 2010

® 2011 Dachis Group. Confidential and Proprietary

Source: Burson Marsteller Asia Pacific

Even CloserPlatforms

® 2011 Dachis Group. Confidential and Proprietary

Source: GlobalWebIndex Survey 2010

Motivations

® 2011 Dachis Group. Confidential and Proprietary

Example of Strong Localisation

® 2011 Dachis Group. Confidential and Proprietary

With the lens of your business and understanding of your customers, localise

your presence by considering local platforms, local languages,

and market relevance.

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

Localise

“Gamify”

Visualise

® 2011 Dachis Group. Confidential and Proprietary

• 2,500+ images per minute• A new billion-photo mark is

being hit every year for the last five years

• Total video uploads are 3.5x higher yoy• Total photo uploads from

mobile devices exceeds 25 million per month - 5x higher yoy.

® 2011 Dachis Group. Confidential and Proprietary

Mobile Photo Sharing by Market

Source: comScore Video Metrix

% of People Who Share Photos Directly to Social Networking Sites!

® 2011 Dachis Group. Confidential and Proprietary

12 Million Users

100K DownloadsPer Week in CN

® 2011 Dachis Group. Confidential and Proprietary

Online Video Viewing by Market

0

5

10

15

20

JP AU MY HK SG

Hours Per Viewer in 1 month

Source: comScore Video Metrix

Example of Photo Sharing

Example of Video Integration

® 2011 Dachis Group. Confidential and Proprietary

Identify opportunities to leverage visual media to enhance customer-brand and

customer-customer engagement before, during, and after their cruise.

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

“Gamify”

Localise

Visualise

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive

“Gamify”

Localise

Visualise

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73

Stereotypical Gamer

® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73

Average Social Gamer

® 2011 Dachis Group. Confidential and Proprietary

Social Gaming in Business

Source: Parks Associates

“Gamification is understanding how users behave, how they can be motivated and the types of reward which will make them behave in a way that will help a company

achieve its business goals.

Source: eConsultancy “Internet Marketing Strategy Briefing”

® 2011 Dachis Group. Confidential and Proprietary

Example of Game Mechanics

® 2011 Dachis Group. Confidential and Proprietary

Consider how game mechanics can help you achieve your business objectives with a

specific audience.

Photo Credit: Flickr @Travis S.

Grounding Social Efforts

Plan for Success from the Inside Out

Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com

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