Post on 18-Jan-2017
transcript
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Tip 1: Online Branding is not only about ubiquity, visibility, and functions; it is about
bonding emotionally with online users.
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Tip 2: A brand’s strength is built upon its determination to promote its own distinctive
values and mission.
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Tip 8: Know your audience. Build your strategy. Police your brand. Be consistent.
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Tip 9: Online Branding needs to be about the cause. People need to connect to the mission.
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Tip 10: Your network is everything in the branding environment. Just build it right.
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Tip 12: Be honest about your product or service. Negatives spread faster.
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Tip 13: Manage your online reputation. It is very important for your brand.
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Tip 16: Blogging is one of the most effective ways to improve the visibility of your brand
online.
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Tip 17: Press release distribution is a very effective and inexpensive way to enhance
brand visibility and recognition.
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Tip 18: Creating and distributing quality content is the best way to gain visibility
online.
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Tip 19: Optimize Your Website to drive traffic to a website and improve the brand's
visibility.
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Tip 20: Social Media Marketing promotes brand visibility, brand loyalty, recognition,
and can also grow your sales.
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Tip 24: Reward customers’ involvement to make them become active promoters of your
brand, not simply loyalists.
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Tip 26: Donations to good causes can demonstrate the brand is not insensitive to
the world around it.
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Tip 27: Sponsorship is also a perceptible experience: visually associating the brand with an event, a sporting team or the like.
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Tip 28: The brand must become a medium between the people in the community, real or
virtual, and provide more than products. It must provide real services.
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Tip 30: Proliferate your brand by linking to memorable phrases, images and positive
brand benefits.
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Tip 31: Make your first impression count. Don’t let yourself down with a tatty business card, dodgy home-made literature or a poorly
designed advert.