Post on 23-Aug-2014
description
transcript
33 Mind Shattering Email Marketing Statistics You NEED To Know In 2014
Tuesday, January 14, 14
#1 Email marketing has an ROI of 4,300%.
Tweet this statistic.
Source: Hubspot 2013
Tuesday, January 14, 14
#2 Companies view email marketing as a better return on investment than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing.
Source: Adestra 2013
Tweet this statistic.
Return on Investment
Tuesday, January 14, 14
#3 66% of in-house marketers rate email as having “excellent” or “good” ROI.
Source: Adestra 2013
Tweet this statistic.
Return on Investment
Tuesday, January 14, 14
#4 Nearly two thirds of marketers rate their company email as poor or average and less than 4% rate it as “excellent.”
Source: Adestra 2013
Tweet this statistic.
General Email Marketing
Tuesday, January 14, 14
#5 91% of consumers check their email at least once a day.
Source: Exact Target 2013
Tweet this statistic.
General Email Marketing
Tuesday, January 14, 14
#6 56% of businesses plan to increase their use of email marketing in 2014.
Source: The Small & Midsize Business Email Marketing Survey 2013
Tweet this statistic.
General Email Marketing
Tuesday, January 14, 14
#7 42% of marketers use email service providers for services beyond email broadcasting. This is up 12% from 2010.
Tweet this statistic.
General Email Marketing
Source: Adestra 2013
Tuesday, January 14, 14
#8 Companies that use an email service provider are more likely to be satisfied with their email marketing than companies who do not.
Tweet this statistic.
General Email Marketing
Source: Adestra 2013
Tuesday, January 14, 14
#9 Less than half (41%) of companies are using more than half of their email system functionality, which has not improved since last year.
Tweet this statistic.
General Email Marketing
Source: Adestra 2013
Tuesday, January 14, 14
#10 Broadcast email, measurement & analytics, personalization, automated campaigns, and segmentation are the most popular services provided by email service providers that marketers tap into.
Tweet this statistic.
General Email Marketing
Source: Adestra 2013
Tuesday, January 14, 14
#11 Businesses are looking for deeper integration of email with other business functions. The most common barrier to integrating email with overall business strategies is disconnected systems and technologies.
General Email Marketing
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
#12 Only 8% of companies and agencies have an email marketing team. Email marketing efforts usually fall on one person as a part of her wider range of marketing responsibilities.
General Email Marketing
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
#13 Email is the most popular activity on smartphones among users ages 18-44.
Tweet this statistic.
Mobile
Source: Marketing Profs 2013
Tuesday, January 14, 14
#14 Over half of smartphone users grab their smartphone immediately after waking up.
Tweet this statistic.
Mobile
Source: Marketing Profs 2013
Tuesday, January 14, 14
#15 64% of decision-makers read email via mobile devices.
Source: Marketo 2013
Tweet this statistic.
Mobile
Tuesday, January 14, 14
#16 The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of Gmail opens.
Tweet this statistic.
Mobile
Source: Litmus 2013
Tuesday, January 14, 14
#17 32% of marketers do not have a strategy in place to optimize emails for mobile devices.
Tweet this statistic.
Mobile
Source: Adestra 2013
Tuesday, January 14, 14
#18 66% of online consumers, ages 15+ made a purchase as a result of email marketing messages.
Source: Direct Marketing Association 2013
Tweet this statistic.
Sales
Tuesday, January 14, 14
#19 Over 70% of mobile purchasing decisions are influenced by promotional emails.
Source: Yesmail Interactive 2013
Tweet this statistic.
Sales
Tuesday, January 14, 14
#20 Over half of businesses achieve over 10% of total sales through email marketing.
Source: Econsultancy 2013
Tweet this statistic.
Sales
Tuesday, January 14, 14
#21 33% of email recipients open email based on subject line alone.
Tweet this statistic.
Subject Line
Source: Salesforce 2013
Tuesday, January 14, 14
#22 Crazy subject lines like “free booze” have a negative long-term effect on subscriber relationships, unless you actually offer free booze in that email.
Source: Adestra 2013
Tweet this statistic.
Subject Line
Tuesday, January 14, 14
#23 Using “Alert” or “News” or “Bulletin” in subject lines increases open and click-through rates.
Tweet this statistic.
Subject Line
Source: Adestra 2013
Tuesday, January 14, 14
#24 Using “Daily” or “Weekly” in subject lines increases open and click-through rates whereas “Monthly” hurts opens & CTRs.
Tweet this statistic.
Subject Line
Source: Adestra 2013
Tuesday, January 14, 14
#25 Using “Sale” or “New” or “Video” in subject lines increases open and click-through rates.
Tweet this statistic.
Subject Line
Source: Adestra 2013
Tuesday, January 14, 14
#26 Almost half of subscribers are inactive on an email list.
Source: Salesforce 2013
Tweet this statistic.
List & Deliverability
Tuesday, January 14, 14
#27 Over 20% of marketing emails never make it to a subscriber’s inbox.
Source: Econsultancy 2013
Tweet this statistic.
List & Deliverability
Tuesday, January 14, 14
#28 Email open rates are noticeably lower on weekends than on weekdays.
Source: Econsultancy 2013
Tweet this statistic.
List & Deliverability
Tuesday, January 14, 14
#29 Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email.
Source: Alchemy Worx 2013
Tweet this statistic.
List & Deliverability
Tuesday, January 14, 14
#30 Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%.
Source: Hubspot 2013
List & Deliverability
Tweet this statistic.
Tuesday, January 14, 14
#31 Less than 1 in 2000 subscribers mark an email as SPAM.
Tweet this statistic.
List & Deliverability
Source: Alchemy Worx 2013
Tuesday, January 14, 14
#32 Design & content is the most time-consuming email activity for marketers and it is taking away from spending time on testing & optimization.
Tweet this statistic.
Testing & Optimization
Source: Adestra 2013
Tuesday, January 14, 14
#33 17% of marketers are not tracking email marketing metrics for their organizations.
Source: MECLABS 2013
Tweet this statistic.
Testing & Optimization
Tuesday, January 14, 14
READ THE FULL ARTICLE HERE.
Tuesday, January 14, 14
"I used to take about 30 to 45 minutes to prep and send one email and with ExpressPigeon I would say it's maybe 10 minutes or less."
- Seth Kravitz, Founder @ Technori
LEARN MORE HERE.
DESIGN & DELIVER WITH SPEED.
Tuesday, January 14, 14
Sources:1. Hubspot. (2013, December 5). 18 Email Marketing Stats That'll Make You Better at Your Job. Retrieved from http://blog.hubspot.com/marketing/email-
marketing-stats-list
2. Econsultancy. (2013, April). Email Marketing Industry Census 2013. Retrieved from http://hosted.adestra.com/adestra/census/Email-Census-2013.pdf
3. ExactTarget. (2013, August 14). 50 Email Marketing Tips and Stats for 2014. Retrieved from http://www.exacttarget.com/blog/50-email-marketing-tips-and-stats-for-2014/
4. iContact. (2013). The Small and Midsize Business Email Marketing Survey 2013. Retrieved from http://www.icontact.com/static/pdf/2013-email-marketing-survey.pdf
5. MarketingProfs. (2013, April 3). 7 in 10 Smartphone Owners Access Facebook via Their Device. Retrieved via http://www.marketingprofs.com/charts/2013/10459/7-in10-smartphone-owners-access-facebook-via-device
6. Salesforce. (2013, July 12). 25 Mind Blowing Email Marketing Stats. Retrieved via blogs.salesforce.com/company/2013/07/email-marketing-stats.html
7. Marketo. (2013). Mobile Email Marketing Tips. Retrieved via http://pages2.marketo.com/mobile-email-marketing.html
8. Litmus. (2013, August 8). Gmail Opens Drop 18%: Are Tabs to Blame? Retrieved via https://litmus.com/blog/gmail-opens-drop-18-are-tabs-to-blame
9. Direct Marketing Association. (2013, August 3). Saturday Stat Series: The Influence of Email Marketing Messages. Retrieved via thedma.org/2013/08/03/saturday-stat-series/
10. Econsultancy. (13 May 2013). More than half of businesses achieve 10% of sales through email marketing. Retrieved via econsultancy.com/blog/62716-more-than-half-of-businesses-achieve-10-of-sales-through-email-marketing
11. Yesmail Interactive. (2013). Yesmail's Email Marketing Compass: Consumer Purchase Behavior. Retrieved via www.yesmail.com/resources/whitepaper/yesmail-email-compass-purchase-behavior
12. Adestra. (2013). 2013 Subject Line Analysis Report. Retrieved via www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/
13. Econsultancy. (2013, July 31). 22% of marketing emails fail to reach the subscriber's inbox: report. Retrieved via econsultancy.com/blog/63148-22-of-marketing-emails-fail-to-reach-the-subscriber-s-inbox-report
14. Econsultancy. (2013, May 9). Six case studies and infographics on the optimal time to send emails. Retrieved via econsultancy.com/blog/62688-six-case-studies-and-infographics-on-the-optimal-time-to-send-emails
15. Alchemy Worx. (2013, October 24). Debunking the 7 myths of email marketing – infographic. Retrieved via www.alchemyworx.com/emailworx/2013/strategy/subject-lines/debunking-the-7-myths-of-email-marketing-–-infographic/
16. MECLABS. (2013, February). Marketingsherpa Benchmark Report: 2013 Email Marketing. Retrieved via www.meclabs.com/training/misc/EXCERPT-2013-Email-Marketing-Benchmark-Report.pdf
Tuesday, January 14, 14