CH INSTITUTE OF MANAGEMENT & COMMUNICATION

PRESENTATION

ON

7 P’s OF MC Donald

PRESENTED TO PRESENTED BY

Prof. Anand Saapre Rakesh kumar

Vipul pujari

Anup Agarwal

Jitendra Gupta

McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937.

Entered in India 1996 McDonald a chain of family restaurant Currently

operates in 121 countries & having more than 30000 restaurant and serving 53 Million customers everyday.

Low price, Speed, service and cleanliness became the critical success factors of the business and now

"McDonald's Mission is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that they make every customer in every restaurant smile."

McDonald’s history……..

Hi, friends I am Raj

We are here to tell you about 7p’s of our restaurant…..MCDONALD

7p’s ………

Product

Physical evidence

Promotion

Price

Place

People

Process

Veg Menus

Non- Veg Menus

Frozen Dessertss

Beverages

1P- Product

• Cares for customer ‘s Sentiments towards religion and culture.

• It has separate cooking area and equipments.

• Takes dietary concern-Burger king Healthier kids club.

•Policy which caters to Indian customers.

•Quite affordable products.

•Heavily marketed “Happy Price Menu”.

•Importance to Brand and its integrity.

2P-Price

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate.

• Located at prime locations.

• Almost in all big cities.

• At residential areas , malls.

3P-Place

•Target customer- Children and youth.

•Awareness about products among people by using different Media like TVs, Hoarding, and Bus Shelters.

•Description of product on paper nuts placed in the trays.

•The placing of the pamphlets and banners in all around the outlets.

•Lucky promotion strategies .

4p-promotion

Gives employees larger role in decisions. Philosophy of quality, Service, Cleanliness and value is the

guiding force behind its service. Fast friendly service. Provides clean, comfortable environment specially suited

for families. Each outlet is headed by a Restaurant Manager . He is

responsible for the daily operation and customer interaction. In order to motivate there employees they give them stars as per

their performance. • Delivery Crew Member carries basic operation of a restaurant.

Ensures customer satisfaction at the restaurants.

5P-People

• The physical evidence appearance affects not only the impression outsiders have of a business but all the way that business functions.

• Staff members.

• Location & appearance.

• Buildings Maintence.

6P-Physical evidence

Cleannessspeed Quality transparency

• Food manufacturing transparent to customers.• Training to the licensees.• Invented the most efficient cooking equipment.• New methods of food packaging and

distribution.• McDonald’s in India followed the same tradition.• Spent Rs. 50 crores on market research.

7P-Process

BYE BYE SEE U AT McDonald’S