34 Social Media Truths in a Nut Shell

transcript

social biz with a side of nutz! Copyright Marketing Nutz 2012

Social Truths in a Nut Shell

34 in a Nut Shell

Social Truths

People don’t buy things, they join things

NOT about CONTROL

COMMUNITIES CREATE MARKETS

Opportunity Harvest

Free member

Paid member

Loyal evangelist

Community Zone Customer Zone

[ 3 ] Be Your Own

[ 4 ] Not About NEXT

“Big thing”

[ 5 ] Lead with Results

Welcome to the INSPIRATION

Social Currency = ACTION

[ 6 ] It’s what Happens AFTER the LIKE & FOLLOW

that matters Most !

[ 7 ] Don’t Do social,

“Be Social”

“Doing Social Media” is NOT the Objective!

Social media plugs into your Business

Goals are key to Success

Objectives &

Align Social with top Business Goals

impact

Pick Goals where social can have an

Realistic Be

Corporate

Risk management

Leadership development

& culture

Value metrics

Business unit

Consistency across brands

Social strategist &

ROI metrics

Channel focus Community manager & education

Engagement metrics

Objectives Differ by Level

Source: Altimeter Group

Use appropriate Metrics at each level

LOB/Geo Stakeholders

Social Strategist/Community

Manager

Business metrics: revenue, CSAT, reputation.

Social media analytics: Insights, share of voice, resonance, WOM.

Engagement metrics: fans, followers, clicks.

Corporate

• Strengths and weaknesses? • Demonstrate impact of strategic work • What training is required? • Change management needs? • Categories for readiness assessment

Assess readiness to be social

• Mindset • Stakeholder buy-in • Realistic expectations • Roles (client have social zoom agent?)

• Customer profile • Market analysis • Competitive analysis

• Processes • Organizational

model • Communication • Education • Monitoring • Reporting • Budget

Based upon: Altimeter Group

[ 10 ]

STOP Random Acts Social Media (RAMs)

Random Acts

[ 11 ]

Tools are the TACTICS NOT the PATH!

Evaluate each initiative

Impact How does it support an objective?

What metrics matter?

Readiness Do we have

people who can do this?

Is there budget?

Risks What are the risks if

we do this? What if we don’t?

Priority Does this initiative

enable other work?

[ 12 ]

Sum of all parts is greater than the individual tools (Learn the Ecosystem)

[ 13 ]

Social Relationships

Life Raft

are the Life raft of Tech changes

about the PEOPLE, STUPID !

[ 14 ] One thing is Certain, things are going to change

[ 15 ]

Deal with the HARD stuff NOW !

[ 16 ]

Skeletons will fall out of closet

[ 17 ]

Social Media will not fix your Broken Business

[ 18 ]

Slow down to Speed up !

[ 19 ]

You will Tick people off

Maybe even get Fired ?

[ 20 ]

Your kid might be ugly!

[ 21 ]

Ya gotta [ 22 ]

22 Start somewhere

Perfection enemy of GOOD !

Your Mission [ 23 ]

Understand where the audience is hanging out online & learn how to have a relevant conversation with them that helps meet business goals.

All Conversations are NOT created equal

[ 24 ]

Hang with 9 brokes,

You’ll be the 10th!

[ 25 ]

[ 26 ]

• Blog • Facebook • Google+ • Twitter • LinkedIn • Tweet Chats • Quora • Triberr • Leverage offline network

You Need Friends !

[ 27 ]

Stop INTERRUPTING

[ 28 ]

Know Your Audience

[ 29 ]

Solve Problems

AT&T Wireless more than Social Lip Service

[ 30 ]

Talk to Me Like a Human!

[ 31 ]

It’s NOT about….. YOU!

[ 32 ]

• Community growth • Blog & website analytics • Reach • Engagement • Relevancy • Influence • Sentiment • Achievement of goals

Measure the Right Stuff

[ 33 ]

Take time to TAME the Social Media

BEAST!

[ 34 ]

Shape Up or Ship Out

Sometimes you feel like a nut,

Sometimes you don’t !

http://youtu.be/s55QoIZScP4

THAT’S IT, IN A NUTSHELL!

Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammarketingnut.com Twitter: @PamMktgNut

So, You Think Your Business is SOCIAL?