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Facilitator: Phil Harris One Thumb Mobile

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Dr Jo TwistCEO, UKIE

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Colin Macdonald Commissioning Editor for Games, Channel 4

Should Channel 4 be in the games business?

Half of all UK households now own a tablet

10

Smartphone penetration ubiquitous amongst 16-34s

11

Gaming dominates mobile usage

12Source: Flurry

Do brands care about people that play games?

13

14

15

16

$1.97

$2.56

$2.63

$4.47

$0.50

Source: www.chartboost.com/insights/

iOS average CPI (Cost Per Install) for July 2015

How much?!

Align the demographics

19

Play to people’s strengths

20

21

Don’t underestimate AppStore Optimisation (ASO)

Key Takeaways• Make good games. Use good developers.• Good games take both time and passion.• Find a Wow factor. • Polish. Polish. Polish.• Focus marketing efforts.• Repeatedly watch Torsten Reil’s “How to make a hit

iPhone game” presentation.• And…

• Make good games. Use good developers.• Good games take both time and passion.• Find a Wow factor. • Polish. Polish. Polish.• Focus marketing efforts.• Repeatedly watch Torsten Reil’s “How to make a

hit iPhone game” presentation.

• Don’t believe everything you read.

Key Takeaways

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Richard ScottCEO, Axis Animation

HELLOAXISANIMATION.COM

T: @AXISANIM F:/AXISANIM

#360DIGI

ANIMATION, LIVE ACTION & VFX FOR THE

ENTERTAINMENT INDUSTRY

THE AXIS GROUP IS MADE UP OF THREE

COLLABORATING TEAMS WITH DISTINCT TALENT

BASES

DISTINCTIVE, ENGAGING & ENTERTAINING GENRE

ANIMATION FROM AWARD WINNING DIRECTORS

DANA DORIANDana is a founder of Axis and directs projects for both Axis and sister

studio Flaunt. Dana’s short films for Flaunt have been at festivals around the world and have won numerous industry accolades.

Originally from New Jersey Dana studied a Masters in Fine Art at Duncan of Jordanstone College of Art before finding himself working in the video

game industry.

Dana has spent 2014 working collaboratively with digital agency Six Foot on the development of the story, brand and marketing of the video game

Grey Goo. This has seen Dana direct, script edit and develop over 25 minutes of animation.

As a Director Dana combines a love for long format narrative to explore relationships between characters and their environments.

DIRECTOR’S REEL

FUN, CHARMING CHARACTERS AND

WORLDS FOR BROADCAST, GAMES & COMMERCIALS

DESIGN LED VFX, DIGITAL DOUBLES,

DIGITAL ENVIRONMENTS, FX & COMPOSITING

ADAPT & CHANGE

CHALLENGEYOURIDEAS

NEVER COMPROMISE

(EXCEPT WHEN YOU HAVE TO COMPROMISE)

NURTURE & DEVELOP

LOOK BEYOND YOUR LIMITS

GOING TO THE OTHER SIDE

MAKE FRIENDS WITH

EVERYONE

LOOK IN UNUSUAL PLACES

KNOW YOURAUDIENCE

ONCE YOU’RE ON THE INSIDE

BREAK DOWN DOORS

DIFFERENT IS GREAT

THE FIRST TIME IS THE

BEST

AT THE TOP OF YOUR GAME

COLLABORATECOMMUNICATE

CALL ME

AMBITIONDEDICATIONPLANNING

LUCK

THE END

THANK YOUFOR FURTHER INFORMATION PLEASE CONTACT:

RICHARD SCOTTMANAGING DIRECTOR

TEL +44 (0)141 572 2802RICHARDSCOTT@AXISANIMATION.COM

7.1 SKYPARK 1, 8 ELLIOT PLACEGLASGOW, G3 8EP

AXISANIMATION.COM

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Panel Session - Dr Jo Twist, UKIE - Kelly Wood, Nickelodeon UK

- Colin Macdonald, Channel 4 - Richard Scott, Axis Animation

- Mario Dubois, CBBC