4 Email Subject Lines that Get Opened

by Alex Berman from

Alex BermanChief Marketing Sumo

InspireBeats.com$20 million+ Leads Generated

$2 million in B2B SalesDigital Nomad

Did a video recently on follow ups and one of you commented with

Got this request as a comment:

Which is true

Without a good subject line - the content of the email doesn’t matter

Two things get people to open cold emails:

1) Quality of leads

If you email people that you’re 90-100% sure need what you offer, you can email them whatever you want and chance of

response is still pretty good

2) Relevance of the subject line

I’m going to go over 4 strategies I use to write email subject line, ranked by how

much you know about your subject

These subjects get between 80-100% open rates when they go out

Let’s do this..

4 Email Subject Lines that Get Opened

1. The Referral or “Fake” Referral

The best email to send has the name of somebody they know in the subject lines

Subject: Hey <Name>, found you through <Mutual connection>

You can get referrals by asking your current clients for them

Let’s say you want to use a referral for outreach but have no clients in common?

Here’s how:

Google around for an interview somebody on the team has done

Subject: Hey <Name>, Found you through <Podcast>

Let’s say they you don’t know them, can’t get an intro and they have no interviews?

Next thing you can try is..

2. Congrats on the news item

Google around for news about the company, and use that as the subject of

your email

“Hey <Name> - congrats on the funding round!”

“Hey <Name> - congrats on the new hire!”

Remember the goal here is to get them to open the message

Make sure the first line of your email also references the item to give context

But what if they don’t have recent news?

Well...

3. Generic but customized

Send a subject like this if you’re doing mass mailing

“Hey <Name> - About <Company> and InspireBeats”

The goal with this subject line is to get it customized without taking too much work

on your end as a sender

Just please make sure to check the lead quality in your excel file first

Or outsource to someone with high quality leads

Don’t be the guy who send emails like this:

“Hey MAx - About INSPIREBEATS, LLC and Our Company”

If you’re going to put in the work, Generic but customized is the best for sending at

scale

Let’s go over the last option,

Assuming you’re too lazy to customize at all

You’re in luck...

3. Fully generic

General rule here is the more generic, the lower the open rate of subject line

These still work, but expect them not to work as well

Also, the body content of your email better be super custom when using a line

like this

“Hi from Alex”

I used this one a lot to book coffee meetings

Don’t be the guy who send emails like this:

It’s generic enough to get opened

Another one that works surprisingly well is:

“(no subject)”

Not having a subject line works but it’s misleading

To recap...

4 Email Subject Lines that Get Opened:1. The Referral or “Fake” Referral

2. Congrats on the News Item3. Generic But Customized

4. Fully Generic

Any Questions?

Alex Berman

Chief Marketing Sumo @ InspireBeats

Mail: alex@inspirebeats.com

Twitter: @alxberman

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