4 Keys to Forward Focused Email Marketing

How will you keep your email marketing relevant this year?

The Mobile and Social Customer

Email marketing will make way for an

increasingly mobile and more personal

user experience.

More than 80% of people use smartphones for email.

2/3rds of businesses will integrate social and email this year.

50% of businesses want to increase engagement via email.

Keys to Being Forward Focused

Create MOBILE friendly emails.

Because of mobility, content should be USABLE.

Increase engagement through PERSONALIZATION.

Keep the user experience SIMPLE.

Mobile is Time Sensitive

Send emails that are device agnostic and responsive to screen size.

Create concentrated content, allowing users hone in on key messages and calls to action.

Mobile content should create a positive user experience each time a user interacts with your

brand.

Usable is Touch-screen Capable

Create links that are designed for touch screen capabilities (larger buttons, larger font).

Add links whose destinations are also optimized for mobile.

Don’t overwhelm with graphics and outside links – consider load & lag times.

Tailor the message to targeted segments.

Use data that explains who your readers are and what they are interested in.

Integrate social media: Include social chicklets and create opportunities to share content.

Users are seeking information that’s personal and relevant to them.

Personal is Relevant

Simple is, well… Simple

Keep your message clear.

Keep the call to action obvious.

And, minimize distractions.

“A designer has achieved perfection when there is nothing left to take

away.”

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Performance Marketing Blog.

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