4 Opportunities Your Business Is Missing On Facebook

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by New York Ave.

Ahhh Facebook… the ever changing behemoth of a social network.Just when you think you have mastered social media for your small business, another new innovation comes along and BAM, you’re back to square one.

Have no fear, we put together four areas you can easily cover to make sure no opportunity is lost.The truth is many small businesses are only covering the basics when it comes to Facebook. While it’s nice to have a page and a collection of fans, you could be doing more.

Respond to Your Customers1

Your Facebook page is not merely a place to post promotions or make announcements. It should also be a place to nurture conversations with your customers.

23% of users check their Facebook at least five times a day, you can’t afford to be unresponsive. Facebook users are expecting quick, if not immediate feedback.

Handling your customers needs and concerns as they arise will help keep your Facebook fans satisfied and coming back to your for more.

Be Shareable and Buzzworthy2

One of the worst and most common mistakes small and growing businesses make when implementing a social media strategy is passivity.

Your social media strategy should create an interactive experience for consumers. It should be engaging, enjoyable, and interesting. In other words, be shareable!

Content that is shareable will help to spread your brand and create more leads. The more buzz you create around your Facebook page, the more successful it will be.

Complete Your Profile3

Many small businesses simply fail to complete their Facebook page profiles. Customers need to be able to learn about your business easily!

Any contact information that is on your website should also be available on your Facebook page. You should also outline your services and specialties there too.

A complete profile should include the proper company categories, relevant contact info, logo, vital info such as hours of operation, and links to other social media pages.

Create Custom Tabs4

A little customization can go a long way when it comes to your Facebook page. Tabs are one great way for small businesses to customize their Facebook pages.

Create Custom Tabs4

There are plenty of free apps that can be used to create custom tabs and lots of fantastic third-party tools such as ShortStack that help manage contests and promotions.

Create Custom Tabs4

Use custom tabs to feature special deals for fans, showcase Instagram photos, share success stories, or offer sign-up forms for special promotions.

74% of consumers rely on social networks to help them make purchasing decisions.This means that every move you make in your social media marketing can make a huge difference. Yes, it takes time to master but it is well-worth the results!

If you go to the trouble of creating a Facebook page, go the extra mile to make it work.An empty and non-responsive Facebook page is like an empty storefront…it’s uninviting and will likely drive customers from your brand and product offerings.

Know you need a social media strategy but just too busy to manage it?Take a second and check out our social media management services, we’d be happy to help! Visit our website at NY-AVE.com and get in touch with our team.

4 Opportunities Your Business Is Missing On Facebook

Social Media