40 Below Summit Presentation

transcript

Marketing YourselfIn the Facebook Generation

Imagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you.

Will you be prepared?

1 out of 5Job-seeking ’09 college grads landed a job

43%reject based on negative content

50%solidify based on positive content

Your Web Presence Affects Your Career

83%recruiters research applicants online

You Will Learn How To…

1. Get savvy using RSS

2. Build your home base online

3. Become visible online

4. Grow and tap your network

5. Manage and market Brand YOU

RSS (find & deliver new content)

Step 1: Set up Your RSS Reader

google.com/reader

Step 2: Subscribe to RSS Feeds

Step 3: Subscribe to Relevant Keywords

Step 4: Organize and Manage Your Reader

Why Build Your Home Base?

Your website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.

Your Google results are your resume

What are the leaders in your field doing?

Find the leading bloggers in your industry

Read their recent posts, note their style and content.

Build Your Home Base

Solve problems

Ask questions

Start a debate

Link to news

Provide entertainment

List the top 7 links from your RSS feedCreate a compelling About Me page with your qualifications, plus contact info to reach you

Write how you speak

Revise and proofread posts

Keep content relevant to your career goals

Cite sources

Mention other bloggers

Link to current events

Make it a habit. Write one blog

post once a week

Build a relevant and engaged community

Respond to every comment

Comment on other relevant blogs

Engage bloggers on Twitter

Write posts for more established bloggers

Let people know you care

How Search Engines Work

Search term Results

Google Rank Factors for a Search Term

Sites that link to the site

Keyword density

Domain Name

Content Rules All

Choose the Name You SEO For

Robert Sherman RJ Sherman

Interlink Your Profiles

26% of employers look you up on Twitter

Create a focused, targeted profile

Build your network

Add value to your community

Find a job

Twitter Step 1: Username, Headshot & Bio

Twitter Step 2: Create Your Custom Background

Twitter: Be Someone Worth Following

Twitter: You’re Not Special… Yet

Tweet interesting, relevant links

Answer questions

Retweet updates you find valuable

Ask relevant questions

Engage your community

Twitter: Build Your Network

Twitter Step 4: Follow Industry Leaders

Twitter Step 5: Interact With Industry Leaders

Twitter Step 6: Interact with Relevant Users

Twitter Step 7: Find a Job

LinkedIn Strategy

Create a focused, targeted profile

Build your network

Add value to your community

Find a job

LinkedIn Step 1: Headshot & Headline

Headline Headshot

LinkedIn Step 2: Summary & Experience

LinkedIn Step 3: Import Your Contacts

LinkedIn Step 4: Customize Your Invite Text

DON’T use the default:

DO customize it:

LinkedIn Step 5: Recommendations

Receive

LinkedIn Step 6: Apps to Promote Your Content

LinkedIn Step 7: Participate in Relevant Groups

LinkedIn Step 8: Find Relevant Jobs

LinkedIn Step 9: Convey What You’re Looking For

LinkedIn Step 10: Public Profile URL

Email signature, resume, business card, website

Facebook: #1 Brand Killer

Facebook: The Golden Rule

Either keep it clean, or keep it private.

Facebook: Profile Privacy Settings

= Be careful

Facebook: Profile Privacy Settings

Our Tools

Hireability Dashboard Overview

blog.brand-yourself.com twitter.com/brandyourself

Sign up for free and check out our blog

Inquire about internships at hiring@brand-yourself.com