• Define Audience• Messaging Goals• Content Across the Lifecycle• Share, Promote, Engage

EXAMPLE OF TARGET AUDIENCE PROFILE

25 – 44 YEAR OLDS

SOME COLLEGE

OR HIGHER

URBAN, NORTHEAST

SINGLE, UNMARRIED

TECH EARLY

ADOPTER

SOCIAL MEDIA

AUTHORITY

25 – 44 YEAR OLDS

SOME COLLEGE

OR HIGHER

TECH EARLY

ADOPTER

This is the time to introduce new audiences to your brand and gain credibility

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FREE Educational Collateral

Call to action about educational collateral

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YOUR BRAND

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• Knowledge base/FAQs• Tutorials and How-Tos• Usage Ideas• New Feature/Product

Upgrade • Emails

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SEGMENTED CONTENTONLY MASS MESSAGING

PRESENT IN VARIED CONTEXTREPEATING SAME MESSAGES

PRESENTS HONEST DEPICTIONMISREPRESENTS FOR CLICKS

GENUINE CONVERSATION/REWARD ENGAGEMENT

INCONSISTENT OR NONEXISTANT

• Know your audience and their needs

• Find overlap between needs and goals where you can provide value

• Consider all stages of the sales cycle

• Take advantage of PR, social, and search to share your content