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4C The Future with
Cloud Wi-FiDr. Kaustubh Phanse
VP Product Design
#futureof
Cloud-managed business Wi-Fi – infrastructure and
managed services – will reach $653 Million in 2014 and
$2.5 Billion by 2018.
IDC Insight Report, March 2014
‘Risk-On’ attitudes and modern technology key to business
growth in the digital era.
The 2014 Gartner CEO and Senior Executive Survey, April 2014
3
CEO
• Accelerate business growth
• Key technology drivers: Social,
Mobile, Analytics, Cloud (SMAC)
COO
• Internal efficiency and cost cutting
• Data-driven decision making
• Staff casting, remote operations, …
CIO
• Information, Intelligence, Insights,
Innovation
• Relentlessly evangelize innovative
technology
• Security, compliance & brand
protection
CISO CMO
• Brand awareness
• Customer engagement
• Customer loyalty
• Incentives
Moretization of Wi-Fi
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Comprehensive Enterprise Wi-Fi Portfolio
Automatic
Device Classification
Comprehensive
Threat Coverage
Reliable
Threat Prevention
Accurate
Location Tracking
Best Wireless Intrusion Prevention
Automated
Compliance Reporting
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Cloud-based
Management
The AirTight Cloud
Massively Scalable and Viable Cloud Operations
Hierarchical
Management
Plug-n-Play,
Fault-Tolerant
Template-based
Configuration
AIRTIGHT CLOUD
SERVICES
S I G N I N
Username
Password
Single Sign-On
Access
RESTful
Web APIs
Scaling easily across tens of thousands of sites
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
MSP-ready
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Guest
Engagement
Cloud-based
Management
Social
Guestbook Loyalty Click-through
SMS Payment
…
Guest Wi-Fi AccessCRM, Marketing, Loyalty
Guest Management
& Analytics
Framework for 3rd Party Integration
Connect Engage
AirTight BrandBuilder™
AirTight BrandBuilder™
1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
Custom branded workflow in minutes!
19
Monthly ROI
30X
Annual Revenue
25%
Eclub Signup
12.5%
Roosevelt’s at 7 Eatery and Alehouse
98113
128
147
0
20
40
60
80
100
120
140
160
January February March April
Customers who stay 30-45 minutes
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
MSP-ready
Secure Wi-Fi
Access
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Cloud-based
Management
Guest
Engagement
Wi-Fi
Analytics
Wi-Fi Analytics
Presence Analytics
• Total Foot Traffic
• Passers-by vs. Inside
• Dwell Time
Loyalty Analytics
• New vs. Repeat Visitors
• Visit Frequency
• Visit Recency
Engagement Analytics
• Conversion and Bounce Rates
• Guest Wi-Fi User Demographics
• Guest Wi-Fi User Profiles
Wi-Fi Usage Analytics
• Device Types
• Data Traffic
• Session Duration
Instant Insights
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Secure Wi-Fi
Access
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Cloud-based
Management
Guest
Engagement
Wi-Fi
Analytics
MSP-ready
MSP-ready
Mobile App Ecosystem
Nano
BrandBuilder Insights
WizShark
Customer Management
Recurring Revenue
Training & Certification
AirTightMojo Studio
Single Sign-On
Single Pane to Manage Customers
Single Pane to Manage Customers
Powered by AirTight’s RESTful
Web APIs and SSO
Get things done quickly and
simply!
Mobile (Web) App Ecosystem
Nano
BrandBuilder Insights
WizShark
AirTight Nano
Plug-n-Play with any
AirTight AP modelReportingWi-Fi Analytics
External Rogue
Authorized
WIPS & ComplianceOptimal Radio
Configurations
2.4 GHz 5 GHz
Network ConfigurationsCustom Captive PortalPrivate & Guest Wi-Fi
Networks
AirTight Nano
Cloud-based
ManagementMassively scalable
Extensible
Hierarchical management
Template-based configuration
Viable
MSP-ready
Hassle-free, recurring revenue
App ecosystem
Free training and certification
Single Sign-On (SSO)
Customer management
Guest
Engagement Guest Wi-Fi
CRM integration
Social login
Brand building
Wi-Fi monetization
Suite of Wi-Fi platforms
Controller-less
Software configurable radios
Business Wi-Fi features
Secure Wi-Fi
Access
Best WIPS
Wi-Fi
AnalyticsPresence analytics
Demographics
Loyalty analytics
Location analytics
User profilesAirTight
Mojo Studio
Single Sign-On
Moretization of Wi-Fi
34
blog.airtightnetworks.com
slideshare.net/airtight
@Airtight
#futureof
http://blog.airtightnetworks.com/crn-2014-tech-innovator-awards/
Kaustubh PhanseVP of Content and Product DesignAirTightNetworks4C: The Future With Cloud Wi-Fi –NexGenCloud 2014Wednesday, December 3,2014:11:30 AM -11:50 AMKaustubh Phanse brings 12+ years of technology and product innovation in the field of wireless networks, mobile computing, and cloud services to his role as the VP of Content and Product Design at AirTight Networks. In this role, he drives the strategy for UI/UX design, mobile web apps, and innovative cloud Wi-Fi services. Previously, Kaustubh has served as the company's Principal Wireless Architect and Chief Evangelist. He is frequently invited to speak at leading industry conferences such as RSA, Interop, Mobile Connect, Info Security Summit and CSI.
4C The Future with
Cloud Wi-Fi@AirTight
Booth 1119
#futureof