Increase Online Brand Equity

Product/Service

Improvement

Improve Customer Support

Increase Sales

Online Reputation

……..……..

5 Corporate Blog Examples and ROI

Here are some examples of corporate blogs.

Does your Organization have a Blog?

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Southwest Airlines

Marriott

GM

Lenovo

Adobe

ROI of Corporate Blogs

Increase in Traffic

Incoming Links

Higher Ranking on Google

Build online brand equity which is intangible and will translate to profitable customer action.

Increased Online Brand Equity

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Listen to customers

Customer feedback

……..

Product/Service Improvement

Blogs are a great vehicle to listen to customers and get customer feedback.

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Customer Support

FAQ

Customer support section

How to articles

Customers can self service themselves which translates to fewer calls to customer support center. This results in cost saving for the company.

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Marketing/Sales

Product Posts

Product Stories

Blogs are a great platform to write detail reviews of your products/services along with behind the scene stories. Blogs can increase sales or number of qualified leads.

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Online Reputation

High Search Engine Ranking

Overtime the company blog will rank high on Search Engines which is equivalent to Google Insurance. This will help you offset any negative content.

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Study Shows Small Businesses That Blog Get 55% More Website Visitors

-- Hubspot Blog

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Does your company have BLOG?

Study Shows Small Businesses That Blog Get 55% More Website Visitors

-- Hubspot Blog

www.fpov.com

Teaching Technology to the Non-Technology Leader.

Technology never stops evolving and we never stop following it. Led by international technology speaker Scott Klososky, we’re a team relentlessly focused on capturing and translating ways organizations can use technology to win markets, adapt cultures, and remain ahead of the curve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreach blueprint strategies, we’ve got enterprise technology growth covered.

Take a closer look at:

www.fpov.com(405) 359-3910info@fpov.com

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