heyo.com

5 Facebook Mistakes Killing Your

ConversionsMarketing wisdom from Heyo CEO, Nathan Latka

Branding your Profile Pictures

Leveraging your cover image

Creating custom content with fan page apps + tabs

Optimizing Facebook posts for SEO and viral growth

Maximizing engagement potential with Milestones

NOT…

heyo.com

Branding your Profile Pictures

- Connected to EVERY Facebook interaction- Visual cue for your connections/fans to associate all

interactions with your company.

- 180 x 180 pixels

- Company Logo- Featured Product- Fan Submitted Photo

OPPORTUNITY

DIMENSIONS

BEST PRACTICES

blog.heyo.com/facebook-mistakes

Leveraging your cover image

Covers may not include:- Price or purchase information- Contact Information- Calls to Facebook actions- General calls to action

- 851 x 315 pixels

- Promote brand lifestyle- Showcase new products- Support your loyal fans

FACEBOOK RESTRICTIONS

DIMENSIONS

BEST PRACTICES

fb.com/heyo

Optimizing Facebook posts for SEO and viral growth

- Posts indexed for SEO & viral growth rate- Hinges on keywords and ‘shareability’ - Links and posts should convey exact message

OPPORTUNITY

BEST PRACTICES

- Optimize link headline and metadata- Bold headline = <H1> in

search engines- Unbolded text = search

metadata

- Engagement Strategies for more FB interactions- Edge Rank = U x W x D- Viral Growth Rate = Likes +

Comments + Shares

heyo.com

Maximizing engagement potential with Milestones

- Storyline for brand history- Call to action – Include URL in story section- Build stronger relationship with fans

- 843 x 403 pixels (full width of timeline)

- Key moments in brand history- Launching a new product- Customer Stories- Reaching a certain number of fans

OPPORTUNITY

DIMENSIONS

BEST PRACTICES

#HeyoWebinar

Creating custom content with fan page apps + tabs

- Prove Facebook Page ROI- Collect lead information and build an e-mail list- Showcase + sell products all within FB

- Thumbnail = 111 * 74 pixels- App = 810 * ______ pixels

- Welcome/More Information- Lead Capture- $ell Products

OPPORTUNITY

DIMENSIONS

BEST PRACTICES

Branding your Profile Pictures

Leveraging your cover image

Creating custom content with fan page apps + tabs

Optimizing Facebook posts for SEO and viral growth

Maximizing engagement potential with Milestones

NOT…