Steve WeissmanHolly Group

5 Keys to Managing Information as an Asset

The Ultimate Governance Challenge

The Info Gov Guy!

What’s Information?

What’s Information? Customer lists

Financial reports

Contracts

Payables/receivables

Emails + attachments

Correspondence

Market intelligence

Staff experiences

What’s Information? Customer lists

Financial reports

Contracts

Payables/receivables

Emails + attachments

Correspondence

Market intelligence

Staff experiences

Structured UNStructured

What’s an Asset?

What’s an Asset?Computers and cubicles

Office desks and chairs

Bank accounts

Intellectual property

Best practicesImage: www.brandyoubrilliant.com

What is ‘Information as an Asset’?Knowledge or facts that are valuable to and owned by you

What is ‘Information as an Asset’?Knowledge or facts that are valuable to and owned by you

Image: www.icmc2008.net

Elements of Information Value

© Holly GroupAll Rights Reserved.

Elements of Information Value

© Holly GroupAll Rights Reserved.

Missing or poor data? - No utility.

Elements of Information Value

© Holly GroupAll Rights Reserved.

Elements of Information ValueMissing or poor data?

- No utility.

Missing or wrong context? - Not meaningful

© Holly GroupAll Rights Reserved.

Missing or poor data? - No utility.

Missing or wrong context? - Not meaningful

Elements of Information Value

Mismatched formats? - Not shareable.

© Holly GroupAll Rights Reserved.

© Holly GroupAll Rights Reserved.

Missing or poor data? - No utility.

Missing or wrong context? - Not meaningful

Elements of Information Value

Mismatched formats? - Not shareable.

Improper medium?- Not receivable

Elements of Information ValueDecisions regarding one

strand affect all the others.

© Holly GroupAll Rights Reserved.

Elements of Information ValueDecisions regarding one

strand affect all the others.

They all thereforemust be continually well

orchestrated in order to maximize value!

© Holly GroupAll Rights Reserved.

To Know ≠ To Do The doing is the hard part!

Action Plan1. Make a commitment

2. Be holistic

3. Assess risks

4. Contemplate metrics

5. Develop policies

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1. Make a Commitment From the boardroom to the

mailroom

1. Make a Commitment From the boardroom to the

mailroom Easier said than done

2. Be Holistic Inventory everything

2. Be Holistic Inventory everything –

including your processes

2. Be Holistic Include hard and soft copy

information

2. Be Holistic Encompass data, documents,

infrastructure, and humans!

3. Assess Risks Missed opportunities as well

as FUD*

* Fear, Uncertainty, and Doubt

3. Assess Risks Opportunity to derive

Maximum Total Value®

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3. Assess Risks Opportunity to address

vulnerabilities

4. Contemplate Metrics “You can’t improve what you

don’t measure”

4. Contemplate Metrics Instances of unauthorized

access: attempts and successes

Number of exceptions to be handled

Time spent finding needed information

Incomplete/overly long search results

4. Contemplate Metrics Be practical when setting goals

10 seconds to return meaningful search results may be OK if it’s 25 seconds (or impossible!) today

5. Develop Policies Don’t have one? Get one!

Image: blog.equens.com

5. Develop Policies Be inclusive in their

development

5. Develop Policies Be sure to encompass:

Information security, ownership, and usage

Procedures for propagating concept of information as an asset

Processes for enforcing compliance

In Other Words: It’s Governance!

In Other Words: It’s Governance!

Thank You!Yours free for attending today:

Governance Guide to Information as an Asset

http://bit.ly/infoasset

Minister of Process & Information BettermentHolly Group–––––617-383-4655@steveweissmansweissman@hollygroup.comwww.hollygroup.com

Steve Weissman

The Info Gov Guy!

Member, AIIM Company of FellowsPresident, AIIM New England Chapter

Governance Guide to Information as an Asset

- http://bit.ly/infoasset -

CERTIFIEDINFORMATIONPROFESSIONAL