5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

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5 Psychological TriggersThat Drive Consumer Behavior

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

It’s not secret that using the principles of psychologyIn sales give effective results in business

Psychological Triggers to use in sales

• Scarcity • Curiosity• Anticipation• Social Proof• Reciprocity

Scarcity

Scarcity principle can help you target people who are on the fence about buying your product or service

Scarcity

Ways to incorporate scarcity principle into Marketing:

• Sales deadlines• Out of stock announcements• Limites time only products

Curiosity

People are naturally curious.If they come across content or marketing material about which they don’t know, they are forced to click on it.

Anticipation

• Create the buzz before launching a product

• Get people talking on social media

• By the time product launch, people will be more than excited to buy

Social Proof

With brands marketing their products, it’s a bit different. People know you’re out to sell them something, and will take whatever you say with a grain of salt.

Recommendations from friends, family, and even celebrities are what we call “social Proof”

Social Proof Ways to use social proof principle for Marketing:• User reviews• Celebrity endoresements (preferably unpaid)• Best selling product categories• Soaial signals( e.g,”Your friends also like this page”)• number of customers served

Reciprocity

The principle of reciprocity is based on the idea that if someone gives you something, you’ll feel compelled to give something in return

Reciprocity

Ways to use reciprocity principle in marketing:

• Create carrot content• Give away free stuff

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5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

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