5 reasons to put your customer first

transcript

All intellectual property contained in this document remains the property © evolution media group 2014

5 Reasons To Put Your Customer First

By Vanessa Stoykov

5 Reasons To Put Your Customer First

Inspiring Wealth Education

1. Weather the bad times2. Retrieve relevant

feedback3. Save money4. Customers expect you to5. Customer experience

1.Weather the bad times

• Make your customers happy in the good times to retain them in the bad.

• Interactions can go badly, but a solid relationship can lessen the impact.

• By putting your customer first you open up the lines of communication and your mindset.

• Value what the customers are saying.

• Evaluate the needs and wants of customers to save missing the obvious.

2. Retrieve relevant feedback

3. Save money

• Attracting new customers is expensive - save money by investing in existing customers’ needs.

• Focus on converting your existing casual customers into brand advocates to attract their friends for free.

• Aim for customer retention not just new acquisition.

4. Customers expect you to

• Customers are now engaged and aware, you cannot dictate what they do or when.

• Talk and interact with them in a way that resonates with them, including on social media.

• Consider what they actually want not what you think they need.

5. Customer Experience

• Understand what your users expect of your product or service.

• Disregarding usability and user interface will simply make customers leave

• If what you offer is not working, quickly move on to what is.

@ceovanessa

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