5 SIMPLE STRATEGIES

Local Business Online Marketing

MIKE ARCEFounder & CEO of We help local businesses grow and get more customers.

Local SEO

Google AdWords Management

Social Media Advertising

YouTube Advertising

MIKE ARCEFollow me on

@Mike_J_Arce

@LoudRumor

GET MORE WEBSITE TRAFFIC+ GET MORE LEADS+ GET MORE SALES

+ GROW OUR BUSINESS

We all want to

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SIMPLE

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LOCAL MARKETING

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5 STEPS TO LOCAL SUCCESSA. Google My Business listingB. Optimized Website

C. Local Directories

D. Social Media Optimization

E. Content Marketing

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1. Google My BusinessGoogle My BusinessUsed to be:

- Google Maps- Google Places- Google Local- Google+ Local

Bottom line: If you want to rank in this section, you need to have this set up properly.

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1. Google My BusinessGoogle My Business - Step 1: Make sure you have an account

Go to Moz.com/local/search

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1. Google My Business

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1. Google My Business

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1. LOCAL SEO

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1. LOCAL SEO

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1. LOCAL SEO

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1. Google My BusinessGoogle My Business - Step 2A: Create Your Account

Go to Google.com/business

follow the process

Click

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1. Google My BusinessGoogle My Business - Step 2B: Claim Your Business

Go to bit.ly/verify-google-listing

follow the process

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1. Google My BusinessGoogle My Business - Step 2C: Optimize Your GMB Page

Go to bit.ly/optimize-GMB

follow the process

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2. OPTIMIZE YOUR WEBSITEOptimize Your Website - Step 1: City/State

Go to bit.ly/optimize-GMBInclude this in:

- Page Title- Header of Your Website- Content on Home Page/Main Pages/Contact Us Page- Footer- Images Alt Text.- H1 & H2 if possible- Meta Description (this is for Click Through Rate, not a big ranking factor now)

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Optimize Your Website - Step 1: City/State

Go to bit.ly/optimize-GMBYour website person should know how to do all this for you. If not, check out elance.com.

2. OPTIMIZE YOUR WEBSITE

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Optimize Your Website - Step 2: NAP

Go to bit.ly/optimize-GMBNAP stands for Name, Address, Phone Number

- Add it to your footer, and header if possible.- Add it to your Contact Us page and include an embedded map from GMB.- If you have multiple locations, each location should have its own page.- NAP MUST exactly match the NAP that’s on your GMB page.- Don’t stuff your website with “SEO” stuff. Provide great value.

2. OPTIMIZE YOUR WEBSITE

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Optimize Your Website - Step 3: Performance

Go to bit.ly/optimize-GMBMake sure the site speed is good and you don’t have any bad links pointing to your site.

Also - make sure your website is mobile responsive, or your have a mobile site.

- Tip: Go to LoudRumor.com/free-seo to get a site analysis. It includes this!

2. OPTIMIZE YOUR WEBSITE

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Optimize Your Website - Step 3: Performance

Go to bit.ly/optimize-GMB

2. OPTIMIZE YOUR WEBSITE

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What are local directories?

Go to bit.ly/optimize-GMB

3. LOCAL DIRECTORIES

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What are local directories?

3. LOCAL DIRECTORIES

Go to bit.ly/top-50-directories

Top 50 business directories for local marketing.

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3. LOCAL DIRECTORIES

General VS. Special

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3. LOCAL DIRECTORIES

These directories are special for you and you should aim for RPD:

- Relevance- Prominence- Distance

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3. LOCAL DIRECTORIESRELEVANCEGet on directories for your industry

- movers.com- moverscorp.com- moving.org- storagetreasures.com- ssmovers.com- etc.

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3. LOCAL DIRECTORIES

RELEVANCEHow to find directories that are good for your business?

- Google Your Keywords- Google Your Top Competitors- Use a company like Bright Local

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3. LOCAL DIRECTORIES

RELEVANCEHow to find directories that are good for your business?

- Google Your Keywords- Google Your Top Competitors- Use a company like Bright Local

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3. LOCAL DIRECTORIESPROMINENCEHow to find directories that have good traffic and domain and page authority?

moz.com/tools/seo-toolbar

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3. LOCAL DIRECTORIESDISTANCEFind directories that are meant for the geographical locations you’re targeting.

- Local First- ASBA- AMCA- Phoenix Business Journal- AZ Tech Council- Local Chambers- etc.

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3. LOCAL DIRECTORIESWANT TO SEE A STEP-BY-STEP GUIDE ON HOW TO GET THE BEST DIRECTORIES FOR YOUR BUSINESS TO GET A BIG RANKING BOOST ON GOOGLE?

bit.ly/local-directory-guide

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4. SOCIAL MEDIA OPTIMIZATIONTHIS ONE’S EASYJust make sure everything matches with your GMB listing on these particular platforms:

- Facebook- Twitter- LinkedIn- Instagram

The Name, Address, Phone # must be exact.

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5. CONTENT MARKETINGTHIS ONE’S TRICKY, BUT EFFECTIVEGet information out there about what you do, why you do it, where you do it, how you do it, and who you do it for. Utilize:

- Your Blog- Guest Blogging- Guides/E-books- Video Tutorials - Press Releases

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WANT TO SEE EXACTLY WHAT 1 COMPANY DID TO ACHIEVE SUCCESS? STEP-BY-STEP?

bit.ly/local-seo-guide

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WHAT WOULD YOU DO IF THERE WAS NO SUCH THING AS SEARCH ENGINES, BUT THE REST OF THE

INTERNET STILL EXISTED?

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WANT MORE?“How to Boost LocaL Citations for Local SEO”

June 25, 2015 - 10:30AM - 11:30PM

bit.ly/citation-webinar

Register Now!

MIKE ARCEFollow me on

@Mike_J_Arce

@LoudRumor

mike@loudrumor.com

(480) 331-2723