5 Sketches on Whiteboards

@glynthomas

So, what is it you do?

So, what is it you do?

Well … what I do is … I … well, wait … well I make it better. I make it more … designed and I make it more … better.

THIS WON’T CUT IT

So, what is it you do?

What do I create with these hands?

My Job is to get people to invest in design

“ … if you don’t understand a business, don’t buy it.”

― Warren Buffet

People only invest in what they understand

EXPERIENCE DESIGN

Experience is not an attribute of the product - but rather the product is a means to achieve the experience.

MINDSET 1

Design for the experience not for the product.

What do I get for my money?

Everyone is a designer

“Design isn’t finished until somebody is using it.”

― Brenda Laurel

MINDSET 2

Are you holding yourself accountable for the outcome?

So, what is your process?

So, what is your process?

WTF? I am creative, this isn’t a process, it just happens.

“If you can't describe what you are doing as a process, you don't know what you're doing.”

― W. Edwards Deming

OUR PROCESS

It helps design get done, when there is no designer.

MINDSET 3

Be mindful of your process.

The trees and the forest

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

― Eliel Saarinen

MINDSET 4

Keep in mind the context of the element you are designing.

Let’s take stock

Design thinking?

Design thinking? Just follow the process?

We have a missing ingredient

• Learn from failure • Make it • Creative Confidence • Empathy • Embrace Ambiguity • Optimism • Iterate, iterate, iterate

• Learn from failure • Make it • Creative Confidence • Empathy • Embrace Ambiguity • Optimism • Iterate, iterate, iterate

• Learn from failure • Make it • Creative Confidence • Empathy • Embrace Ambiguity • Optimism • Iterate, iterate, iterate

EMPATHY

To be other than what you usually are.

EMBRACE AMBIGUITUY

We don’t know what the answer is when we start.

“there’s no word in the Tibetan language for “creativity” or “being creative.” The closest translation is “natural.”

― David M Kelley

We have become addicted to narrowing life to the

known, the measurable and certain.

“there’s no word in the Tibetan language for “creativity” or “being creative.” The closest translation is “natural.”

― David M Kelley

“Living without knowing”

- Don Draper

Our ability to act empathically or embrace ambiguity is tied to our

ability to tolerate uncertainty

“There are 360 degrees, so why stick to one?”

― Zaha Hadid

MINDSET 5

Tolerate uncertainty then prioritise Empathy and Embrace Ambiguity in your work.

THE DESIGN MINDSET

Design with your heart, your hands and your head

@glynthomas

THANK YOU

@glynthomas