5 STEPS TO FUTURE PROOF YOUR WEBSITE

THE TRUTH:

A WEBSITE IS NOT FOR LIFE.

I KNOW, IT’S SAD

RAPID TECHNOLOGICAL CHANGE HAS MADE WHAT YOU USE OBSOLETE.

PICKED THE WRONG SYSTEM/SUPPLIER.

BUSINESS HAS CHANGED AND THE WEBSITE NO LONGER DELIVERS THE RIGHT IMPRESSION OR AUDIENCE

WHY?

I DON’T WANT TO CONTINUALLY REDO MY WEBSITE

NEITHER DO WE (AND WE DO IT FOR A LIVING).YOU CAN TAKE STEPS TO MINIMISE THE CYCLE.

1. Research and consult.

2. Be mobile.

3. Less is more.

4. Focus on users.

5. Continually invest.

1. RESEARCH AND CONSULT

If you don’t know where to begin or find it daunting, undertake consultancy. They can help you see light at the end of the tunnel.

1. RESEARCH AND CONSULTAlways ask for a demo of any Content Management Systems you are considering.

2. BE MOBILEThis is not a trend.

A responsive site or mobile site is best for users.

Check your analytics for mobile traffic.

3. LESS IS MORE

Bloated websites create confusion. Always ask:

• Is it really necessary?

• How will it benefit my users?

• Will they actually use it?

4. FOCUS ON USERS

Remember who will be using the site and ultimately buying from it. Today’s users are time poor and expect simplicity.

5. CONTINUALLY INVESTA website is not a one-off, static project – it will always be affected by external changes so be prepared for future development.

A FINAL PLEA

Don’t pick a supplier for your new website on price. If you pay peanuts, you’ll get…

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