5 Ways to Use Text Giving this Year End (Webinar)

transcript

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5 Ways to Use Text GivingThis Year-End

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As VP of Sales at iDonate, Jordan Stewart leads a high energy sales organization looking to change the world for the better.

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Jordan StewartVP of SalesiDonateJstewart@iDonate.com@Jordan_iDonate

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Agenda• Text giving statistics• Carrier vs. Non-Carrier• 5 ways to leverage text giving this year-

end• Q&A

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Text Giving Stats• 64% of Americans own a smartphone• 90% of Americans can send and receive

texts• 90% of texts are read within 3 seconds• The percentage of donations made from

mobile devices in the last year has grown 205%

• Texting is the most widely-used feature or app on a smartphone

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Text Giving Overview 2 Fundamental Types• Carrier Based Text Giving

• Non-Carrier Based Text Giving

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Up to 120 days

Carrier Based Text Giving• $10 maximum• Donation is billed to donors phone bill• Donor data is often not captured• One time gifts only• No ability to schedule recurring gifts• Extremely high fees for system ($500/month+ in some cases)• Extremely high fees for donations (up to 50%)• Up to 120 days for charity to receive funds• Minimum one year contracts with “Campaign set up fees”

DonorTexts gift

Donor Pays phone bill

Carrier passes

donation to MASP

MASP passes gift to Charity

MASP: Mobile Application Service Providers charge fees of $.45 - $.70 per giftSource: Charitywatch.org

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Carrier Based TextGiving Example• January 2010 Haiti earthquake, as individual

donors contributed an estimated $43 million to the assistance and reconstruction efforts using the text messaging feature on their cell phones

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Donor texts gift

Charity receives funds

Merchant processor process donation

Non-Carrier Based TEXT• NO maximum• Recurring gift capability• All donor data captured and passed on to customer• Low monthly fees• Zero transaction fees• Funds passed to charity within 3 days• No set up fees

3 days

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Average Non-Carrier Based text gift $80 - $120!

Text Giving Stats

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Text Giving

Great way to engage with your donors

Gives your donors options to give the way they want

Easy Way to Reach donors on-the-go

Be where your donors are, whether they’re on a desktop or on-the-move

Easily allow for recurring donations

Capture gifts easily and securly through text

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5 Ways to Use TEXT GIVING This Year-End

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Year- End Events and Marketing

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The Difference BetweenFor-Profit and Non-Profit

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Status Quo

Interest

Involvement

Investment

Interrupter

Moment ofDecision

Conversion HorizonEmotional Climax

Friction

Abandonment

EngagementPoint

Sparkline of a Donation

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How Are You CapturingGifts in the Moment?

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Pledge Cards?

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Hurry home to make your gift!

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Checks?

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Status Quo

Interest

Involvement

Investment

Interrupter

Moment ofDecision

Conversion HorizonEmotional Climax

Friction

Abandonment

EngagementPoint

Sparkline of a Donation

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#1 In-event with real-time Goal Meter

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In-event with real-time Goal MeterPartners In Action

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#2 Add Text to Direct Mail

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#3 Marketing Text Through Social

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#3 Marketing Text Through Social

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#4 Cell Phone Number/Donor Aquisition

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Your Donors Are Mobile

60% of All web traffic is on a mobile device!

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#5 Add Text to Digital Ads with SMS Linking -Drive Digital Users to SMS App

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Key Takeaways

• Mobile gifts are up 205% in the last year• Text to give is a great way to engage donors on the go• Allows people to quickly and easily give the way they

want• Carrier based vs. Non-Carrier Based

Why Text to Give?

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Key Takeaways

• At events: leverage text and live goal meters to capture gifts immediately when your donors are inspired

• Add text to your direct mail for an easy way to give• Market your text option through social channels• Use texting as a way to capture new donors and new data• Try SMS linking on mobile to drive donors to their text app with

one click

5 Ways to supercharge year-end with Text

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