Post on 23-Aug-2014
description
transcript
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The Early Stage!Growth Playbook!
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Aihui Ong (i-we)!Founder & CEO!
@LoveWithFood / @aihuiWhat Is Love With Food
HELP CONSUMERS DISCOVER ORGANIC OR ALL-NATURAL SNACKS
@LoveWithFood / @aihuiBrands We Work With
Non-GMO Gourmet Popcorn
Seattle, WA
Non-GMO Coconut Chips
San Francisco, CA
Goat’s Milk Caramel
Brookfield, VT
All-Natural Salsa
Albuquerque, NM
@LoveWithFood / @aihuiCompany
2.5 year old
13 team
$2MM revenue
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GROWTH FOCUS!for early stage!
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@LoveWithFood / @aihuiPrioritize - Tracking & Analytics Tools
“War is 90%
information”
War is 95% server-side
information
@LoveWithFood / @aihuiPrioritize - Homepage
Test Image
Test Messaging
@LoveWithFood / @aihuiUser Testing Video
@LoveWithFood / @aihuiCurrent Funnel
Homepage Click Learn More
About Page
Snack Box
Click on ChooseShopAbout
PageFAQ
General Membership
Questions
How It Works
10 CLICKS!LATER
@LoveWithFood / @aihuiMore
explanation
Show Past Boxes
Urgency
How It Works
Testimonials
Links to Pricing Page
Links to About
A B
@LoveWithFood / @aihuiA vs B Results
@LoveWithFood / @aihuiTest Conclusion
User feedback provides ideas on WHAT to test BUT users are NOT always right!
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How to collect user feedback?!
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@LoveWithFood / @aihuiWays To Collect User Feedback
$100/3 tests
$63/month
$5/test
Y U NO LOVE WITH FOOD LOTSA LOVE WITH FOOD
FREE
FREE
Who on your team!has the closest contact!
to CUSTOMERS?
@LoveWithFood / @aihuiCustomer Happiness Team
1. Customer service are the EYES & EARS of the Company
2.Weekly meeting to discuss issues
3.If you can fix one thing, what would it be? design, copy etc
@LoveWithFood / @aihuiCS Are Product People Too!
Make It Fun!Award Prizes
@LoveWithFood / @aihuiA B
$2
More explanation
Urgency
Photos of customers
Unboxing video by customer
@LoveWithFood / @aihuiA vs B Results
@LoveWithFood / @aihuiGrowth Ideas
1 QUARTER 1 DAY 3 GROWTH IDEAS
@LoveWithFood / @aihuiGrowth Ideas
gluten free box
Partnershipsmoms
brides
new funnel
special offers
food banks
referral program
tv
paypalbumper stickers
@LoveWithFood / @aihuiToo Many Ideas. What to Test?
Rule #1 !Always Be!
Testing
Rule #2 !Pick 1 Metric!
to Improve On
Rule #3 !Start With Low!
Hanging Fruit Ideas