5G LAB GERMANY

Startups aus der Forschung – ein kleiner Erfahrungseinblick

Gerhard P. Fettweis – Vodafone Chair Professor, TU Dresden, Germany

– CEO, Barkhausen Institut, Dresden

serial entrepreneur

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University Startup Environment

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Traditionelle Uni-Industrie Beziehung

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$ $$

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IndustryUniversity

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From Dr. Armin Wieder

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University Startup Model – US Version

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University

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VCStartup

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Unfair Sauce – US Version

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%

University

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VCStartup

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Experienced

Entrepreneurs

Experienced

Entrepreneurs

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Secret Sauce – US Version

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%

UniversityStartup

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Networked

Entrepreneurs

Networked

Angels

Bosses Industry

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The First Canyon: Founding the Company

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founding

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Some Academia Team Challenges in Europe

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• Team has celebrated past

• “Walk on water mentality”

• Never engineered a product

• Never delivered a product

• Never delivered maintenance

• Never calculated costs

• Maybe never experienced coaching of seniors

• “you come to me” – not – “I come to you”

• Entrepreneurship: learning by doing, not by reading text books

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The Vodafone Chair’s Startup History1999 OnDSP™ based WLAN chip-sets

2000 SON systems

2003 Broadband Wireless HW (LTE,…)

2004 Module and reference board design

2005 MPSoC semiconductor IP

2007 Wireless audio

2008 Network performance measurement

2008 LTE Cellular Handset Chip IP

2010 Satellite Communications

2012 Startup incubation and growth partner

2013 IoT solutions

2013 Bitcoin harvesting engines

2013 Massive MIMO Cells

2014 Machine vision for manufacturing

2015 Cellular IoT Chip IP

2016 Telemetry for IoT

2002

2006

2012

2006

2007

2012

2016

2017

2018

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The Second Canyon: Product

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founding product

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The Team1 Professor6 Senior scientists/lecturers4 Post-docs32 Ph.D. students15+ Master students2 Program managers12 Start-up incubator employees 2 Secretaries5 Lab engineers

@ TU Dresden: Key Facts & Figures

AccomplishmentsScientific:

• 92 Ph.D. grads

• 279+ Ms. grads

• 1000+ publications

• 17,500+ citations

• 200+ patent appl.

• 85+ patent families

Project Partners

IPP Sponsors

Innovation:

• 16 spin-outs

• 250+ engineers

Funding:

• € 60M Chair

• € 60M VC

• € 1/2B projects

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University Startup Model – EU Version

Gerhard Fettweis Slide 13

%

UniversityStartup

ProjectDelivery

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€€

Industry

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Konsequenz

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• Am Kunden das Wirtschaften erlernen ➔ B2B Projekte

• Umstieg auf B2B Produkte extrem schwierig

• Umstellung auf B2C Produkte fast unmöglich ?

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Where is your 10x ?

TU Dresden Gerhard Fettweis Slide 15

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Technology

10 years ahead of productization

Timeline1. Research

2. Standardization

3. Development

4. Product

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The Third Canyon: Market

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founding product market chasm

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Europe: Missing Repeat Entrepreneurs

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What can we do, to address missing TRUST

- Network

- Become “yet another startup” of a “viral source”

- Understand how to build trust – “brand name recognition”

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Your Unfair Competitive Advantage ?

TU Dresden Gerhard Fettweis Slide 19

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Product Specification – Pitfalls and Chances

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inside

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The Fourth Canyon: Exit

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founding product market chasm exit

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Vorschlag

28/03/2019Xiaohang Song, TU Dresden 22

• 8 Wochen Regel (wie bei Baugenehmigung)

• Marginalitätsschranken? Z.B.:▪ # Patente

▪ # Mitarbeiter

▪ Umsatz

▪ Kaufpreis

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My Your Unfair Competitive Advantage

For enabling serial startups ?

TU Dresden Gerhard Fettweis Slide 23

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6G?2020+

5G2010+

4G2012+

3G2002+

5G Today

5G rushed into a standard 2 years early

Not considered: many key requirements

➔ “5G New Radio”: more like LTE + massive MIMO support

2G1992+

1G1980s

voicedata

robotics: Tactile Internet

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The Tactile Internet

The Manufacturing Revolution Ahead for Industry 4.0

Gerhard Fettweis Slide 27

http://www.witchdoctor.co.nz/wp-content/uploads/2013/01/robot-fabrication-station.jpg

http://www.actemium.com/wp-content/uploads/2016/05/robotics.jpg

Design Service: A Job Machine

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Inhaltfast actuators sensors & transceivers

Koordinatoren: Frank Ellinger, (Gerhard Fettweis), TU Dresden

Start 2014, appox. €75M Projectvolumen, 60+ Partner

Update 5G Lab Germany Members

[Team of 600+ Researchers]

NETWORK & CLOUDHARDWARE & WIRELESS TACTILE INTERNET APPLICATIONS

5G Lab Germany – Partners

5G LAB GERMANY

VODAFONE CHAIR

¥€$£ots of Opportunities Ahead

Start Now !!!

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Economies

• Informationsgesellschaft

• Wissensgesellschaft

• Erfahrungsgesellschaft

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The First Canyon: Founding the Company

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founding

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The Second Canyon: Product

28/03/2019 35

founding product

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The Third Canyon: Market

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founding product market chasm

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The Fourth Canyon: Exit

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founding product market chasm exit

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Thank you Vodafone for 24 years of continued support !

www.vodafone-chair.com

Follow us on twitter – https://twitter.com/vodafonechair – @VodafoneChair