6 Biggest Mistakes Companies Make Using Social Media

HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT@wvrknight

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook store

GroupBuy & Flash sale

Refer a friend

Social integration

Mobile platform

Affiliate network

“The same product costs on average three times the cost to produce”

- Tony from www.Komodo.co.uk

So why are people really on Social Networks?

23% of Twitter users follow businesses to find special promotions or sales

One in five will use social media to share deals

25% of customers connect with brands on Facebook to receive discounts

500 Million people logged into Facebook in 1 day, with over 800 million users and still growing.

13% will use coupons and discount codes for the first time

36% will not buy without a discount of some kind

Tactic vs StrategyNo. 1

Four Step Process

Measurement

LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls

Tactics

More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise

Four step process for Social Media Selection

Business Goals

Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback

Tools

Blog – Content is KingTwitterYouTubeFacebook Fan PageLinkedInCommunityStumbleuponWebsite

If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,

PR and Marketing activities are KEY

No. 2 SPAM

No Brand ConsistencyNo. 3

We Don’t CareNo. 4

Not Socialising You BusinessNo. 5

Not EngagingNot Responding

No. 6

United Breaks Guitar4 Million People

Cost The Airline $180 Million?

Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars

UNDERSTAND AND USE IT ...OR

Share: Article, link information that aligns with what you are trying to achieve

Advice: As an expert you should offer advice

Engage: Industry. Follow them, re-tweet their posts or events and engage in conversations

Have fun: Be funny - send links to relevant funny articles

Special Offer: Send information about a special offer, promotion, event

Start 3 - 5 tweets a day - Scheduled using Hootsuite

1 Post a dayPictures: 3 Images at a time

Video: Link to a video you have placed on YouTube

Press Release: Take a picture and load or link to online article

Add Value: Talk around the business and add value to your audience

Competitions: Run a competition

Poll: Find out what your customer want

Best Practice

THE BIG NEWS

Influence Search Rankings

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we TWEET matters and what we SHARE matters

& &

Social Media Overview•Current marketplace•Trends and latest developments•Basic principles behind using Social MediaPrinciples of Social Media•Reciprocity and Sharing of information•Conversations through Social Media - how to create a dialogue•Driving word of mouth•Cultivating relationships through Social Media•Delivering trust•Importance of honesty and integrityTypes of Social Media•Communication forums - including blogs, discussion groups, micro-blogs•Collaboration - including wikis, social bookmarking, social news•Multi-media sharing - including photos, videos, audio sharing•Reviews, comments and opinions across all sectors•Entertainment, including games, virtual worlds, game sharing

Audiences for Social Media•Demographics and statistics•Driving factorsWhy Social Media Matters•Understanding how it affects brands and businesses•Understanding the network economy•Case studies - good and bad examplesMonitoring your brand's presence•Official and unofficial - what people are saying about your brand in the Social Media space•Basic analysis techniques and tools•Interpreting the results•Benchmarking practicesLegality•Ethics - the laws behind Social Media•Best practicesCreating a Social Media strategy for your brand•Informal discussion about objectives for your brand•Group exercise, including feedback

Social Media Training

Warren Knightwww.warrenknight.co.uk

Warren Knighte: warren@warrenknight.co.ukt: @wvrknight

Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople

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