6 KEYS TO BUSINESS

COMMUNICATION

CONTENTS

H

Adjust Your AttitudeA

U

T

O

Unearth The Underlayer

Type Out Trippingly

Harness The Hues

Overhaul Your Originals

R Reach Your Audience

From Academic

#1 ADJUST YOUR ATTITUDE

From Academic

To Business

Clip Art!!!

THE

Analyze AudienceBrainstorm ResearchDefine The Purpose

Focus !! • Primary• Secondary

• Select Your Media or Medium

TFast First

Draft

BuildMomentum

EmphasizeYour Ideas

LowerYour

Standards

Write it Quick!No Perfectionism Here!!

Y P E OUT TR I P P I NGLY

Harness Graphics, Charts and Stimulate

Your Audience’s Visuals (Metaphorically Speaking)

HARNESS THE HUES

Visually

Connect

Give It A Fresh Look!!

Now Is The Time For Perfection

Let It Cool!!

OVERHAUL YOUR ORIGINALS

REACH YOUR AUDIENCE

2006 2007 2008

• Know Your Audience

• Appeal to the different senses

Understand Who You Are Talking To and Tailor Your Message To

Enhance Their Interest

50%

2006 2007 2008

90%15%

96%35%

70%

THANK YO

U!