6 marketing mantras for not getting laid off in this connected world

transcript

@rajdeepc

Rajdeep Chatterjee @rajdeepc

6 Marketing Mantras for not getting LAID-OFF in this connected world

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In 2014, by Valentine’s Day, 45,000 job cuts announced …just in the US …more cuts followed since & globally

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Big brands are dying… mastered skills are becoming redundant…

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Consumer paradigms are shifting…the rules are changing…FAST

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A shift in the way we think is also needed for us to stay relevant to the consumer…

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My 6 Marketing Mantras

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To let go of the ATL/BTL approach to marketing… it has no place in this hyper connected world

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To understand that Online is ON-THE-LINE for the consumer …focus on being present at every step to help the consumer find her path to your brand

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To put digital at the heart of your business and not treat it just a means of communication…

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To avoid Digital Darwinism by keeping pace with the consumer’s adoption of tech innovations

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To focus on digital transformation and not just disruption

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To understand that the way you define the role of digital in your business will predict success or failure of your marketing

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To listen to data whispers…

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1. Let go ATL BLT approach 2. Focus on being with the consumer thru her

journey at every step in a relevant manner 3. To treat digital as the heart of your business

and not just a communication tool 4. To avoid Digital Darwinism by keeping pace

with the consumer’s adoption of tech innovations

5. Focus on Digital transformation not just disruption

6. Listen…data whispers…build value thru data driven consumer centricity

The 6 Mantras

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Let me know what you think on twitter

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Thank you