6 Tips for Social Media

Social media has ‘virtually’ exploded over the last few years with companies now realising its potential to genuinely

reach and engage consumers.

Through developing a social media strategy, you can deliver relevant content, messages and offers to engage your

audience, expand your reach and sell.

Here are 6 tips to get you started:

1. Review you social media capabilitiesYou need to:

First write down all the social networks you own and who the owner is (admin)

Assess your current followers (how many do you have, and what is the quality of them).

Look at your engagement rate, are your followers interacting by liking, commenting, sharing, re-tweeting,

favouriting your posts?

If your posts aren’t gaining engagement, is the social media platform right for your business? Is there another social

platform that may be more effective?

Look at what platforms you’re not using that may be beneficial or using that aren’t very effective.

What are your competitors doing? Apply the above points to your competitors.

2. Set Goals and Create a PlanWhat do you want to achieve from each social media

channels? It could be clicks to your website, brand awareness, sales or even customer service.

Think about how you’re going to use social media to reach your goals.

3. Setup/update your channelsEnsure that all your social media channels are on brand and

that you have proper profile photos, cover photos, icons, the descriptions etc.

And don’t forget to claim your vanity url’s! (A vanity url is a unique web address that is branded for marketing purposes)

It’s also wise to have the same user name if possible across all the platforms so people can find you easily.

Don’t go and put your company on every social media platform out there, pick the ones that will suit your

company and your target audience.

4. Develop a Content Strategy Here you need to think about your target audience and:

What they would want What would they be interested in

What would engage them

List the types of content you will use for each channel. For Facebook it could be photos, videos or events and offers.

5. Increase Reach and Build followersThere are organic and paid ways to increase your reach and

build your followers. When building your followers you need to ensure they are the right followers!

Organic Ensure your social media icons appear on your website

and email signatures Implement social sharing buttons

Create a competition (sign up to enter etc) Use hashtags on Twitter an Instagram to increase your

chances of being found

Paid Create ads on relevant platforms specifically to increase

followers Boost/create ads to increase your reach of a post

6. ReportingTo see how effective your social media is, you need to

review it regularly. Most social media channels have their own monitoring tools, when reviewed correctly it will give

you a clear indication of what is working.

Gloss Digital is a boutique digital marketing

agency with a core focus on strategy development and marketing management -

outsource marketing.

Contact Us: www.glossdigital.com.au

oremail info@glossdigital.com.au