Post on 07-May-2015
description
transcript
Linchpin
The 7 abili.es of a Linchpin
Linchpin
Provide a unique interface between members of the organiza.on
• Help lead and establish human connec2ons.
• Provide a link between your customers and key influencers within the organiza2on so they can hear what consumers think and feel when it comes to your brand and products.
Linchpin
Deliver unique crea.vity
• Be passionate enough to risk rejec2on by bringing new thinking to problems.
• Stay away from spreadsheet “analysis paralysis” because your compe2tors are using the same spreadsheets.
Linchpin
Manage a situa.on or organiza.on of great complexity
• Linchpins make their own maps and blaze new trails because there is no manual for rapidly changing business environments.
• By developing new processes and trails, you become more valuable to the organiza2on.
Linchpin
Lead customers
• Consumers are seeking to connect more and more.
• The new model is interac2ve and decentralized with people who can solve customer problems without requiring tons of mee2ngs.
Linchpin
Inspire Staff
• Understand your job is to make things happen.
• Destroy the “it’s not my job” aKtude.
• Make people feel they are part of the greater good that makes things happen.
Linchpin
Provide deep domain knowledge
• Understand the issues from “what” to “why” and you’ll be able to provide beMer solu2ons that meet your customer needs.
• Don’t rely on data alone, always ask “what is this telling us ?”
Linchpin
Possess a unique talent
• The more unique your talent, the more indispensable you are.
• Always keep learning and acquire new skills and talents.
• Be thought of as an “expert” in certain capabili2es.
Linchpin
Remember, not every ar.st creates “a work of art”
“Most ar.sts can’t draw, but they can see” • An ar2st is someone who uses bravery, insight, crea2vity, and boldness to
challenge the status quo. • Art is a personal act of courage, something that one human does that creates
change in another.
Linchpin
About me Richard Meyer • My marke2ng BLOG hMp://www.newmediaandmarke2ng.com • MY DTC BLOG hMp://www.worldofdtcmarke2ng.com
hMp://www.twiMer.com/richmeyer
hMp://www.facebook.com/richardameyer
hMp://www.linkedin.com/in/richardameyer
Linchpin Linchpin
This presenta2on is dedicated to Seth Godin. You have led me to rethink all that I learned and I use your books as a reference tool to apply what you teach. Thank you If there is one book that you need to read, this is the book. Purchase it here at Amazon