We make our own path and World

follow us…

Host : Kaustubh Patil.

Commentators :

NEO CRICKET - Pritam Jadhav. Sushant

Gawali.

STAR CRICKET –Nikhil Kurle. Aditya Bhujbal.

Neo Cricket was launched on 10th Feb., 2008.

No.1 sport channel in India and World’s 1st cricket centric channel.

Broadcast to more than 30 countries. Right of showing matches held in India Live cricket show. Sport zone – no.1 cricket update show. Dial c for cricket – no.1 cricket show. Reach to the 65 million home. DTH platform – Tata Sky, Airtel Digital, Big

TV etc. 11 Promax awards, 8 Abby awards, 3

Cannas Film Lion award.

Launched in 25 April 2007. Owned by Espn Star sports. Official site – espnstar.com 24 hour cricket channel. Broadcast to more than 80 countries. Rights of showing matches held in

Australia, England Live cricket show DTH platform – Tata Sky, Airtel Digitel,

Big TV, mio TV, world on demand, now TV etc.

Pritam

Nikhil

PRODUCT

TIME PROGRAMMES

7.30 AM Cricket Central weekend

8.00 AM Dial C for Cricket

9.00 AM Spotrszone

9.30 AM Cricket..Tadka Marke!

10.00 AM The Great Indian Run chase

12.00 AM - 5.00 PM Tour Diary

5.00 PM – 9.00 PM Play back - The Highlights 2009 India vs S.Africa

9.00 PM Dial C for Cricket

10.00 PM Extra cover

11.00 PM Ballebaaz

PRODUCT

TIME PROGRAMMES7.30 AM India Cricket Weekly

8.00 AM Star Cricket Mail 2010

8.30 AM Cricket Close Up

9.00 AM Inside Cricket 2010

9.30 AM Timed Out 2010

10.00 AM DLF IPL 2010(Highlights)

4.00 PM England Vs Pakistan(Live Match)

9.00 PM Pointing’s Greatest

10.00 PM King of Spin

11.00 PM Airtel Champions League T20 -2009

0001

PRICE Neo Cricket on revamp mode; earmarks ` 4

cr for marketing. 1) Neo Cricket has got busy with a revamp exercise.

Neo Cricket eyeing total revenue of ` 1,000 cr this year; targeting 5000-plus GRPs

1) Neo Cricket is looking at ad rates of `4.5 lakh to ` 5 lakh per 10 second.

Cont…

Successful cricket broadcast season 2009, one that saw its revenues swell due to hike in sport rates, neo cricket is targeting ` 150 crore as advertising revenues from the upcoming tour of India, Neo cricket has invested ` 2 crore marketing the world championship cricket.

PRICE Star Cricket has paid $ 1.1 billion for all

tournaments organized by the ICC for 8 years.

It already holds the rights for Test playing nation such as England and Australia.

Star Cricket had paid $975 million for commercial rights of the T20 Champions League for 10 years .

Star Cricket hopes to earn $18-20 million form CLT 2010.

The cancellation of 1st CLT20 in Indian resulted an opportunity to earn ` 200 crore.

Cont… Star Cricket charge ` 5.5 lakh to ` 6.5 lakh for per ten

seconds add.

Bharti Airtel - ` 170 crore

Samsung – ` 7 crore.

Coke – ` 5 crore.

Onida – ` 3 crore.

0101

PLACE

NEO Cricket is a channel dedicated to cricket entertainment. It is a part of Nimbus Communications Ltd and is headquartered in Mumbai, India and broadcasts to 30 countries. Nimbus has the exclusive broadcast rights for all International and domestic cricket played in India till 2014.

Neo Cricket partners in these markets are as following:

Partner Country

Arab Digital Distribution Co. Middle East, and North Africa

BNET Communications Pvt Ltd Republic of Maldives.

Dialog TV, Lanka Broadband Networks Sri Lankan

Hong Kong Cable Television Limited Hong Kong

HUMTUM TV Japan

TV Max Nepal (NEXT CHANNEL PVT. LTD)

New Plaza Marga, Putalisadak, Kathmandu, Nepal

StarHub Singapore

The New Media Group, K.K. Asia Pacific region

PLACE Star Cricket Channel is

available in each and every corner of the world.

Their Distribution Network is very strong.

It is also available where other Sports Channel is not available like-Taiwan, Korea, Macau, Mongolia etc.

Cont…

0201

PROMOTION

NEO Cricket brings Harbhajan Singh closer to his

fans on a Dial-In session.Cricket fans get a chance to speak with

Harbhajan Singh on Dial C for Cricket

PROMOTION

Cont… Star Cricket has tie up with

Nadiadwala Entertainment.

Movies- Mujhse Shaadi Karogi, Hey Baby and Housefull.

0202

Half-Time

Sushant

Aditya

PEOPLEKey Members:Chairman :- Harsh Thawani.COO :- Prasana Krishnan.VP.Marketing :- Ashish Bahl.President:- Rajesh Kaul.General Manager:- Rahul Johri.

Experts:

Anchor for Cricket Tournament: Archana Vijaya

Akash Chopra Lalchand Rajput Amol Muzumdar

People

Ayaz MemonHarsha Bhogle Alan Wilkins Suresh Menon Boria MajumdarWasim Akram

Experts:

Key Members:

1. Manu Sawhney, MD., India 2. George Bodenheimer, President

3. Russell Wolff, Vice-President

4. Ayanjit Sen, EditorHost of Cricket Tournament:

Shonali Nagrani

0302

PROCESS

Taking Rights from BCCI.

Promotion of Tournament.

Gives rights to external production house.

Live Telecast of whole Tournament.

Highlights.

PROCESS

Taking Rights from ICC.

Promotion of Tournament.

In-house Production.

Live Telecast of whole Tournament.

Highlights.

0303

PHYSICAL EVIDENCE• Studio.

• Office/ Branch.

• Website.

• Instruments.– Camera.– Sound System.– Transmitters.– DES.

Physical Evidence

Trans-receive DishDigital Earth Station

StudioCamera

Production Control Room

0403

Unique Selling Proposition

Hawk-Eye.

Unique Selling Proposition

Hot-Spot

0503

Thank You!!!