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7 SECRETS TO TELLING A COMPELLING STORY

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22 MAY 2013@kashadougall

#7storytellsecrets

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STORYTELLING

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7 types of narrative story

7 secrets to create your winning story

How to Tweet your story

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WHAT IS STORYTELLING?

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Stories have existed since the greek times, What’s new is that brandsare now using the techniques of our ancestors

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ROLE OF A STORY

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Make sense & give meaning to our existence

To reassure ourselves – especially during times of crisis

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CHAMPIONS OF STORYTELLING - MEGABRANDS

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7 TYPES OF STORIES

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CLARIFYING & SHARING KNOWLEDGE

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OVERCOME PREJUDICE, BE KNOWN FOR YOUR TRUE VALUE

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CONQUOR AND ADAPT

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INSPIRE CONFIDENCE, BE CLOSE TO YOUR CUSTOMERS

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BE & STAY POWERFUL

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BECOME MORE BEAUTIFUL & MORE DESIRABLE

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FREE UP YOUR SENSES; THERE ARE NO LIMITS

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7 TYPES OF STORY

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1. Clarifying & sharing knowledge: Knowledge2. Overcome prejudice, be known for your true value:

Work/aknowledgement

3. Conquor and adapt: Victory

4. Inspire confidence, be close to your customersReassurance & proximity

5. Be & stay powerful :Power

6. Become more beautiful & more desirableLove & Seduction

7. Free up your senses; there are no limits : Freedom

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EVIAN

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CASE STUDIES

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THE VIRTUE OF SERENDIPITY

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SERENDIPITY

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7 SECRETS

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THE PURSUIT

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Becoming N°1 worldwide for xxBeing the best at reassuring the customers about …..

A mission statement on its own is a not a story

Finding the lost paradise

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THE HERO

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Who best will embody your story ?Founder ? brand itself ? consumer even a geek

Choose a hero who isn’t too perfect, not too bad.Someone the consumer can identify with

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THE OPPONENT

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THE CRISIS

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SOLVING THE CRISIS

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RETURNING TO REASON

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STORY GOES ON ….

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WHAT IS THE RESULT ?

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Once upon a time (narrative type) a brand (hero) wanted to achieve great success (pursuit/quest). Despite the traps (crisis) laid down by the competitor (opponent), they managed to reach their target (solving the crisis) thanks to the quality of its products (return to reason) and its teams, and will now be able to develop its presence in newmarkets (story goes on ….)

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THE SEVEN SECRETS

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SECRET ACTIONS & CONSEQUENCES OF STORYTELLING

PURSUIT Choose the narrative type HERO Choose the hero, brand, product,

founder, client …OPPONENT Who / where is the competition ?CRISIS List the obstacles on the path to success

(the pursuit)SOLVING CRISIS How to measure if the target and

objectives have been met RETURNING TO REASON Taking back controlSTORY GOES ON … Opening up a new chapter ….

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CASE STUDIES

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HOW TO TWEET YOUR STORY

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STORYTELLING ON TWITTER

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A new luxury; living together on thelast paradise on earth and on seaAll the happiness in the world

By sharing our secrets with the friends of our friends, we aremaking the world a more open place

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Helen FieldingOK. Should not have logged on to your email but suggest if going on marriedaffair.com don't use our children's names as password.

David Lodge"Your money or your life!" "I'm sorry, my dear, but you know it would kill me to lose my money," said the partially deaf miser to his wife

AUTHORS TWEET THEIR STORY

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OASIS @OASISBEFRUIT#QUOIQUILARRIVE ON VA TOUS MÛRIR ...

MES TWEETS DONNENT DE LA PÊCHE À CEUX QUI EN MANGUENT

#JECOMPRENDRAISJAMAIS POURQUOI CERTAINS VEULENT COUPER LA POIRE EN DEUX

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OASIS

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CASE STUDIES

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STORYTELLING

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