Post on 18-Jan-2015
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transcript
Social Login Myths Debunked7
OAuth.io
The truth is that it depends on what you're trying to achieve, and it is very important to look at the facts. The Social Login landscape is full of traps, let's see how to avoid them.
OAuth.io
WE KNOW A FEW THINGS ABOUT SOCIAL LOGIN BUTTONS…
We provide a way to integrate any identity provider in 5 minutes.
!Some users rely on us to
offer some features. !
And some others use us to provide Social Login Buttons
in a very simple way.
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REALITY CHECK: YOU OFTEN STILL NEED TO FILL THEM IN
You connect with a social login
OR
Then you authorise it
And OH WAIT! YOU STILL HAVE TO FILL A FORM
OAuth.io
AIN'T NO VALIDATION EMAIL ANYMORE
IT DEPENDS
With Facebook, if your email is hidden you'll have to provide it
On twitter, that's a no no!
You'd better try Google or Yahoo for a pre-validated email
OAuth.io
IT’S ALL ABOUT THE LACK OF FRICTION
The objective it always oversimplify the signup process
With a Social Login, two clicks are required and a the popup alters the
UX
Email + Password can sometimes be lighter than a double click + a
popup window
mmmm..
OAuth.io
IT’S ALL ABOUT THE LACK OF FRICTION
STRIPE LETS YOU TRY FIRST
Social Logins aren’t always the best way to put a Foot-in-the-door
"OUCH, DID I USE FACEBOOK OR TWITTER TO SIGN UP TO THIS SERVICE?”
With a Social Login, users won't have to remember a new password. Nice theory.
But what happens when a user comes backs and hits the
wrong social login button? Developer pain.
Don’t overlook this downside. The more social login choices you offer, the crazier it gets!
Not that easy
OAuth.io
Social Logins always rely on permissions given by the user.
!So, third-party apps aren't
able to access to everything they want.
!But the identity providers
know exactly which apps the users consume.
!Creepy, for the user and for
the app, if the identity provider is your competitor
YES, BUT ONLY ON ONE SIDE: THE SOCIAL BUTTON PROVIDER KNOWS ABOUT EVERYTHING
Don't be fooled
OAuth.io
Ben Chestnut, Mailchimp's CEO, (on the left) asked to
remove the social logins from his interface.
!Diluting your brand by
displaying some third party logos can distract your target
and dilute your impact. !
Sounds fair.
DO SOCIAL LOGIN LOGOS HAVE TO HURT YOUR BRAND?
Some say yes
OAuth.io
Social Login Buttons don't have to turn your website into
a NASCAR. !
Does the “Sign up with Google” hurt your eyes?
However, it depends on the implementation
Look at Trello
BOLD STATEMENT FOR A…
…for a Mailchimp blogpost !
However, as we have seen, you can't make a general
statement about Social Login buttons.
Catchy headline
OAuth.io
Always remember to build your strategy
based on your product, rather than what
others say, based on their particular
experience.
BEWARE
OAuth.io
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OAuth.io
OAuth.io allows developers to integrate OAuth in minutes instead of hours or days. It supports 100+
hundred social login providers; and is recommended by services such as Foursquare. 7000+ apps rely on
OAuth.io to deal with authorizations. OAuth.io’s core engine (OAuthd) is open sourced.
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by @MMouret & @Philocrate