Presentation Title1

THE MEDIA INDUSTRY HAS ALWAYS KNOWN HOW TO CONNECT TO A TARGET AUDIENCE

WHILE THE CHANNEL IS STILL NEW, THE PHILOSOPHY SHOULDN’T BENOW SOCIAL MEDIA IS ANOTHER WAY TO CONNECT

SOCIAL IS A DYNAMIC PIECE OF THE CHANGING LANDSCAPE

GET TO KNOW YOUR CONSUMER WITHIN SOCIAL MEDIA

WHO ARE THEY?WHERE ARE THEY?LEVEL OF ACTIVITY WITHIN SOCIAL MEDIABONUS: SOCIAL MEDIA CAN TEST YOUR TARGET AUDIENCE ASSUMPTIONS

WHAT MAKES A GREAT STORY?

EVERYONE IS IN SOCIAL MEDIA. YOU HAVE TO STAND OUT.

SOCIAL MEDIA REQUIRES INVESTMENT

IT’S NOT “FREE.” IT REQUIRES TIME INVESTMENT – YOURS OR YOUR AGENCY PARTNER’SMORE SOCIAL MEDIA PLATFORMS EVERY DAYINVOLVEMENT IN THE GIANTS CONTINUES TO CLIMBEVERY SOCIAL PLATFORM NOW HAS A PAID MODEL, OR IS SOON TO INTRODUCE ONE

CLEARLY DEFINE GOALS AND STRATEGY

DETERMINE YOUR PRIMARY PURPOSE WITH SOCIAL MEDIALEAD WITH ONE AND PAIR METRICS AGAINST ITTHE PROMOTIONAL CALENDAR SHOULD ALSO GUIDE SOCIAL MEDIA CONTENTSOCIAL MEDIA CAN GIVE THE PROMOTIONAL CALENDAR SOME AGILITY AND BREADTH:

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CONNECT FIRST, BROADCAST SECOND

ENGAGE WITH YOUR CONSUMERS AROUND TOPICS THEY CARE ABOUTGOOD NEWS: PEOPLE FOLLOW BRANDS TO HEAR NEWS ABOUT THEIR PRODUCTS AND SERVICESTHE MOST POWERFUL PURPOSE WITHIN SOCIAL MEDIA CAN BE LISTENING AND LEARNING – THEN ADJUSTING AND/OR RESPONDINGIGNITE ENGAGING CONTENT WITH PAID SUPPORT

COVER YOUR ASSETSLOOK INTERNALLY AND EXTERNALLY FOR THE VARIOUS TOUCHPOINTS YOU HAVE WITH YOUR CONSUMERS OR CUSTOMERSENABLE SOCIAL SHARING WHEREVER YOU HAVE DIGITAL ASSETSSOCIAL MEDIA SHOULD BE A LAYER WITHIN MOST TOUCHPOINTS

ROI EXISTS, SO USE IT!METRICS ABOUND WITH SOCIAL MEDIAKPI’S SUCH AS COST PER THOUSAND ARE POSSIBLEQUALITY VS. QUANTITYMEASUREMENT

Set benchmarksMeasure yourself against yourselfMeasure yourself against your competitors