7 Steps to Dominating the Internet

transcript

Online Marketing Magic

With Richard and Lori Ballen

A Vision Masters Production#ballenmethod and @ballengroupFacebook.com/loriballenmethod

Post TWEET

Products we talk about

Tutorial Videos

www.loriballen.com/lorislist

WHAT IS THE BALLEN METHOD?

• A method of internet marketing designed to dominate the web for a desired set of long-tail keyword phrases.

• Dominate = Multiple times on page one of the search engine for that phrase

• This is done through target marketing and hyper-local strategies

#1Organically

Video – Jan 2011

eEdge Site / MarketleaderPAGE 1

New Self Hosted Wordpress- About 3 months old

#1 and #2 Ranks

2 Different PagesOn Same Site

Wordpress Blog on eAgenC by KW domain

eEdge Site / Marketleader

New Self Hosted Wordpress- About 3 months old

Your website

Social Media

Press Releases

Classified Ads/ Listing Feeds

Campaigns /Offline

HOW IT’S DONE

HOW DO YOU THINKPEOPLE SEARCH??

Real Estate Agent

Las Vegas Real Estate Agent

Top Las Vegas Real Estate Agent

Top Las Vegas Real Estate Agent for Short Sales

Focus on The long-tail

Choose Local, National, or GlobalChoose Local, National, or Global

Choose Low Competition first, Then Medium. Under 200 Searches is GOLD

Denver Real Estate has 8,100 Monthly US searches.

That’s AWESOME.

It has High Competition

That STINKS!!!

Step 1: Identify your Audience and

Build your Brand

Step 1: Build your Brand

• ‘Exceeding Standards,

• Communication at the highest level,

• and a never-ending stream of surprises

• that leave you saying WOW’

Step 1: Build your Brand

NICHE:WATERFRONT PROPERTIES

NICHE:MILITARY

NICHE: SENIOR LIVING

Step 1 RECAP

Identify your Audience andBuild your Brand

Identify Your Specialty

Determine your Product and Message

Step 2: Create a Useful web site

Every Great Website Should Have

• Problem Solving Content• Product (IDX Listings and Home Values)• Seller-Centric Articles• Buyer-Centric Articles• Contact Information – Clearly

Displayed• Local Information• Lead Capture = Forms and offers

Step 2: Create a Useful web site

STEP 2 RECAPUse Lead Capture

Create Quality Content

Keep our website Fresh

Use Longtail Keywords

Step 3Market your Listings to get MORE

listings

There’s Life Outside of Craigslist

OTHER CLASSIFIED AD SITES

• Backpage.com

• Classifiedads.com

• ClassifiedFlyerads.com

• Wordpress/ActiveRain/Blogger (Yep, it’s true)

www.ListingsToLeads.com/ballen

Step 3: Recap

Market your Listings to get MORE listings

By using or creating templates to create ADS and LANDING pages

Using Long tail Keywords

Getting LOCAL and Specific

www.TheBallenMethod.com

www.AllStarAgentNetwork.com

Step 4Blog About It

WRITE FOR THE CONSUMERWith Google in MIND

A Great Blog Does a few things

• Solves Problems and Informs• Is a local Directory• Helps people to know you (Video/Pics)• Links to properties and home values• Ranks HIGH on Search when Optimized• Gives you something Social to Share

Blog Categories

• Seller Tips• Buyer Tips• Things to do in _______• Q & A• About Me• Featured Listings

Make your Blog Personal

This is SebastianThis is Sebastian

Step 5Use Video

GET COMFORTABLE

WITH HOW YOU LOOK

AND SOUND

www.BallenGroupVideos.com

Step 5Use Video: Recap

Get Comfortable

Use proper equipment

Shoot Introduction Video, Testimonials, Role Play

Step 6Use Press Releases

WRITTENIN THE

3RD PERSON

“The Ballen Group, Las Vegas Short sale Agents who use a comprehensive Las Vegas Short Sale System, close another Bank of America Short Sale saving the Las Vegas Homeowner from Foreclosure.”

Step 6Use Press Releases even IF Google won’t reward you.

Step 7Use Social Media

DON’T BE THIS GUY

DON’T STALK

Step 7Use Social Media

1. Create your Brand & Identify Audience

2. Build a Useful Website

3. Market your Listings

4. Blog

5. Use Video

6. Create Press Releases

7. Learn to Use Social Media

Discipline TODAYmeans FREEDOM

tomorrow

Now - Go Dominate The Web.

Thank You!!!!!

Seven Steps to Web Domination

With Richard and Lori Ballen