7 Steps to Increase Your Conversions

transcript

7 Steps to Increase Your Conversion Rates

Introduction

1. Target a high-demand market

Introduction

2. Eliminate website flaws

Introduction

3. Post content that sells

Introduction

4. Explain the benefits

Introduction

5. Position your links wisely

Introduction

6. Always finish with a CTA

Introduction

7. Optimize your email marketing

1. Target a High-Demand Market

Choose affiliate programs that answer needs and desires

Do other marketers have success with it?

http://www.affilorama.com/market-research/choosing-a-topic

Bring in niche-relevant buyers with high ‘buyer intent’ keywords

Bring in niche-relevant buyers with high “buyer intent” keywords

Check demand via search volumes

Bring in niche-relevant buyers with high “buyer intent” keywords

Check demand via search volumes

http://www.affilorama.com/market-research/doing-keyword-research

2. Eliminate Website Flaws

Decrease page load times

http://www.affilorama.com/site-building/7-crucial-site-building-mistakes

-you-need-to-fix

http://www.affilorama.com/site-building/7-crucial-site-building-mistakes

-you-need-to-fix

Ensure your...

...layout is clear and easy to navigate

...headlines are attention-grabbing and to-the-point

....site is optimized to be mobile friendly (responsive)

3. Post Content That Sells

Reviews

Product comparisons

Reviews

Product comparisons

Reviews

Product comparisons

Tell a story

Reviews

Product comparisons

Tell a story

Mention (broadly) who the product is for

4. Explain the Benefits

Features alone aren’t enough

What will the product really do for customers

“This product contains A, B, and D vitamins.”

“This vitamin-rich supplement:

- Fills you with vitality

- Only contains natural ingredients

- Has FREE shipping

5. Position Your Links Wisely

Seamless content-based links — beware of “banner blindness”

Place a link near the top of content, “above the fold”

Place links in the main body wisely

Place a link at the end of the page

6. Always Finish With a CTA

Optional calls to action:

Telling them to check out the product – affiliate link

Sending them to more relevant content

Encouraging them to sign up for your newsletter

7. Optimize Your Email Marketing

www.affilorama.com/email-marketing

www.affilorama.com/affiloblueprint

www.affilorama.com/affilojetpack

Position your opt-in wisely

Ensure your opt-in is enticing – include an incentive!

Ensure your opt-in is enticing

Ensure the newsletters provide value to subscribers

Promote seamlessly

Conclusion

4. Explain the benefits

Conclusion

7. Optimize your email marketing

Where to Now

Apply each point of the lesson to your strategy

If you haven’t already, get an opt-in and newsletter series going

When in doubt, try AffiloJetpack