Post on 29-Nov-2014
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7 Steps onHow you can prevent Shutting Down your
Institution
Premise
3 Major Challenges for your Institution
Local Appeal Low ApplicationNumbers
Placements in Top Companies
Your current measures are not solving these
Consistent Failure to top-grade may lead to:
Losing Application numbersAnd
Admissions for programs
Losing Corporate Credibility
Shutting down of Program orCollege
What is the Cost of Failure?
Trends in Education Space in India No more Local advantage – More Universities
and Institutions are competing for important pockets and markets in a single location
No Insurance for Future admissions or Application numbers for colleges
A smarter applicant base that is connected better than before
A thinning differentiator between Universities, Business School, Institutions
Why should you be bothered? There are more than 3 similar institutions in
your city/district/location More institutions have been sanctioned and
more similar looking successes will be sought to be replicated
Corporate credibility has to be built Pan-India applications have not been what you
always wanted
Can this be solved?
Yes..
How? - The 7 Steps Local to National brand appeal and Growth Placements top-grading Year round networking with
students/applicants from across India Knowledge of Applicants behavior,
preparation pattern, etc. Dedicating resources in the right domain Insuring your future application numbers Developing an internal system of excellence
Local to National brand appeal and Growth
Connect with pan-India audience Today's applicants are not available on
newspapers or radio. They are with more “Visual” mediums – like the 'Internet'
Re-package your programs with a national appeal
Sign-up with national level tests/ Accept national level test scores
Create an Internal team for this transition
Placements top-grading Network with the best companies through your
students and faculty Exhaustive Social media strategy for
Placements alone No compromise on the quality of admission into
your programs. Better quality students directly 'translate' into better PLACEMENTS
Internal training programs for updated skill set training.
Year round networking with students/applicants
Traditional media like – Newspapers, TV, Radio, etc do not provide you with this facility
Start early and become a part of an applicant's daily life
Understand and use the Application Decision matrix, and preparation patterns
Use Student Forums for such activities. They are FREE.
Knowledge of Applicants behavior, preparation pattern, etc. When do they start preparing? Why do they select institutes in a particular
way? When do they apply/ buy forms? How do they measure institute worthiness from
their own networks from Forums? What are their (applicants') pain-points? “They are more interested in knowing what you
can do for their career, rather than your infra or laptop etc”
Dedicating resources in the right domain
You don't need to spend a large sum of money in branding or advertising – save for internal development
Print, TV and Radio are not the places applicants spend their time. Seek for the largest and best forums online
Get a crack-team of 3 people most with a budget dedicated towards pan-India branding over 6-10 months.
Insuring your future application numbers
How does one Insure application numbers? Answer – Branding, networking, perceptual advantages, and being a part of the lives of over 1,000,000 applicants in India
Money you spend is not COST. It is like an Insurance Premium you pay for better application numbers for years to come
Spend in mediums and places where people don't forget you after the very day of your communication.
Developing an internal system of excellence
The best faculty The best infrastructure The best pedadogy and industry relevant
curriculum These are all basic neccessities of an excellent
system – Get them done The best alumni network
Example of a Forum Pagalguy.com
India's largest online community or forum of MBA applicants and also for students who are looking at other post graduate degrees (like MCA, MTECH, MPHIL, PHD, etc)
Over 6,00,000 unique users visit Pagalguy every month to discuss and network with fellow applicants, b-schools, Universities
Your official statements can be published by your team on Pagalguy Forums.
Who uses Pagalguy Forums and its Branding Programs?
Top-200 Business Schools in India (ISB, IMT, IMI, SP Jain, NMIMS, etc)
Top University programs in India (FMS Delhi, UBS Chandigarh, Amrita University, Symbiosis, Hindustan University, etc)
Top International Institutions (HULT, York University – Schulich, Bradford University, Aston Business School, Duke Fuqua, etc)
What Now? We can work together with you and design your
pan-India plan with all the 7 steps mentioned in this document
You can work on an annual or 5 yrs plan basis, wherein our expertise and training will be provided as a Freemium service to you
2011-2012 Admission season should be the one that changed your institutes canvas forever
Case Studies
Of Institutions who have used Online Forums like Pagalguy.com in the last 3-4 years
S P Jain Institute of Management (Dubai & Singapore)
Pagalguy Client Since – 2006 Improvement in Application numbers – 67%
year on year Improvement in %ile Cut-off marks – 20 points Official thread - Yes (Admission Query Thread)
Amrita Business School (Amrita University)
Pagalguy Client since – 2006 Improvement in Application numbers – 60%
year on year Improvement in %ile cut-off marks – 25 points Official Thread – Yes (Admission Query, Life at
Amrita)
Great Lakes Institute of Management (Chennai)
Pagalguy Client since – 2007 Improvement in Application numbers – 50%
year on year Improvement in test scores (GMAT) – 80 points Official Thread - Yes
Reference Charts
For all data shared in this document
Chart 1 – Preparation Pattern of Applicants
Early Starters
March
Peak time forEntrance testPreparation
June October Nov
CAT Exam Fever
Jan MayDecision Time Band Application Time Band
Fn(Recall, branding, mindshare) > 1 ; Super-Linear/ Exponential
Fn(Recall,mindshare) <1 ; Sub-Linear
Website Traffic – Global (Pagalguy)
City Wise Traffic in India
Visitor Loyalty at Pagalguy.com
Secrets of Digital Marketing
Compiled by the team at Pagalguy for Business Schools and Universities.
Click to Download your FREE Copy