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GIFA Conference Mountain View, CA | May 7-8, 2015

Recap and Highlights

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Digital drives in-store Traffic

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Mobile influences local purchasing decisions

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How often do you use your Phone when shopping?

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Online Video Is a Must-Have for Your Marketing Strategy

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We no longer GO online, we LIVE online

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Daily Media Consumed

2010   2013   %  increase  

TV   40%   37%   -­‐0.075  

Digital   30%   44%   +46.67%  

Radio   15%   12%   -­‐0.2%  

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How has the Consumer behavior changed?

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Marketing in a Digital World

§  Simple Messaging §  Be Authentic§  Provide Value

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Moments that Matter

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Takeaway

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Resources:Pew’s report on seniors’ digital habits from 2014All statistics courtesy of ThinkWithGoogle.com

# 2015