Post on 18-Aug-2015
transcript
Hampton Roads HubSpot User Group
July 9, 2015
Agenda
Introductions
About our host, Hatch Norfolk
Closing leads into sales
Discussion
Over 125 HUGs Worldwide
Hatch Norfolk
Inbound Marketing Methodology
CLOSING LEADS INTO SALES
Inbound Marketing Methodology
UP TO 95% OF QUALIFIED PROSPECTS ON YOUR WEBSITE ARE THERE TO RESEARCH AND ARE NOT YET READY TO TALK WITH A SALES REP
BUT, AS MANY AS 70% WILL EVENTUALLY BUY FROM YOU OR ONE OF YOUR COMPETITORS
Brian Carroll, Lead Generation for the Complex Sale
LEAD NURTURINGTHE PROCESS OF BUILDING RELATIONSHIPS WITH QUALIFIED PROSPECTS REGARDLESS OF WHEN THEY WILL BUY, WITH THE GOAL OF EARNING THEIR BUSINESS WHEN THEY ARE READY.
Lead Nurturing Works
Generates 50% more sales-ready leads at 33% lower cost per lead.
Reduces the percent of marketing-generated leads ignored by sales (from as high as 80% to as low as 25%)
Raises closings on marketing-generated leads (7% points higher) and reduce "no decisions" (6% points lower).
Helps more sales representatives make quota (9% higher) and decrease (by 10%) the ramp up time for new reps.
Source: Forrester, CSO Insights, Marketo
@ArtilleryMarket
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Keep in Touch!
NEXT MEETUPTHURSDAY, OCTOBER 8, 2015 6PM, HATCH NORFOLK
TOPIC: “TURNING YOUR CUSTOMERS INTO ADVOCATES