Post on 26-Jun-2015
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8 Ways To Improve Your Charity’s Email Marketing
Remind impatient, busy people...that they care.
Do Everything In 1s
Subject: You can help Halime Recover
37% higher
CTR than…
Design For Mobile
The same email looks good on mobile.
Use Plain Text
485% higher than average CTR
Subject: Inspiring video for supporters eyes only.
83% more income from a reminder
Get to the point in 150 words.
Just say it.
Allow For Scanners
Who don’t read full sentences
Use Vertical Response
3 Tactics to improve your Open Rate
• It’s all about YOU
• Ask Questions
• Intrigue
Open rates went from 11.5% to 16%
Send more emails (Than DMs)
A/B test: regular givers gave 6% more.
Thanks