Social CommerceWade Gerten, Founder & CEO

May 9, 2013

We are witnessing a historic and unprecedented level of human self expression.

Creating rich and real digital identity

Open Graph Opened the Door in 2012

LikesLikes

LikesLikes

LikesLikes

LikesLikes

LikesLikes

FriendsFriends

Checked InChecked In

Checked InChecked In

LikesLikes

ListenedListened

FriendsFriendsLikesLikes

Married toMarried to

FriendsFriends

FriendsFriends

FriendsFriends

Social IdentityBuild a Brand Interest Graph

145 Followers

145 Followers

45 Referred Visits

45 Referred Visits

Influence Score: 120

Influence Score: 120

$565 Referred Sales

$565 Referred Sales

WantsWants

Added to Spring Picks

Collection

AddedAdded

BoughtBought

Social IdentityBuild a Brand Interest Graph

Existing Data Name Email Address Purchase History

Relationship Status

Relationship Status

Existing Data Name Email Address Purchase History

SocialData

NameNameProfile PictureProfile Picture

GenderGenderNetworksNetworksUser IDUser ID

FriendsFriends

Email AddressEmail Address

ActivitiesActivities

BirthdayBirthday

EducationEducation

Work HistoryWork History

InterestsInterests

LikesLikes

LocationLocation

HometownHometown

Religious ViewsReligious Views

Political ViewsPolitical Views

WebsiteWebsiteFriend LikesFriend Likes

Friend ActivitiesFriend Activities

Friend BirthdayFriend Birthday

Friend Education

Friend Education

Friend InterestsFriend

InterestsFriend

LocationFriend

Location

Top Influencers in Women’s Fashion

Top Influencers Near New York City

Top Experts in Shoes & Accessories

Controlled by Users & Transparent

replace with fashion COreplace with fashion CO

Marketing IntegrationLeveraging Social Data within Existing Systems

AdvertisingImprove ad targeting across search, display, re-targeting, and Facebook

Website PersonalizationAdd social insight and explicit intent signals to existing personalization systems for better product recommendations

Email MarketingExport target email lists to email marketing

software

CRMEnhance existing customer database with social data including influence scores

LoyaltyGrant loyalty points for social rewards and add social engagement functionality to loyalty pages

Social Identity is driving retail

Shopping Experience

Marketing Mix

Merchandising Decisions

TIME

Social links In-Store

or

SearchSearchSocial will driveas Page Rank is evolves to People Rank

Marketers using social identity data in 2013

Survey of 700 attendees at DMA2012 and Forrester Research eBusiness conference. Published by Infogroup Targeting Solutions and Yesmail.

80%

buys

buys

The path to social identity starts here