Post on 15-Apr-2017
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National, Florida & Miami-Dade County
Hispanic Mobile TrackerSeptember 6-12, 2016
• Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform. Over the past several years, it has relied extensively on this type of polling to conduct market public opinion studies that inform its advertising strategies.
• Through its geo-location platform, respondents are identified nationwide from Adsmóvil’s database of over 32 million self identified Latinos.
• Each sample is non-random but is independently drawn. • Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the
donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related to the ongoing presidential election campaign in the United States.
• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to jointly poll through the duration of the 2016 presidential election. The polls are conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s Gordon Institute for Public Policy.
• The result is the New Latino Voice.
Background and Methodology
• Survey conducted daily during the week of September 6-12, 2016. • This is the 22st consecutive week of our poll• Banner Advertising Platform and geo-location of respondents
nationwide• Sample size for Question A: 5822• Sample size for Question B: 7353• Sample size for Florida: 2176 • Sample size for Miami-Dade: 1088• To date over 200,000 Latinos have responded to the New Latino
Voice.
Technical Information
QUESTION ONE If the elections were held today for whom would you vote?
5
SURVEY A
6
4521
April 11-15
April 18-22
April 23-30
May 3-9
May 10-16
May 17-23
May 24-June
1
Jun 2-5 June 6-12
June 13-19
June 20-26
June 27-July
4
July 5-17
July 18-25
July 26-31
Aug 1-7 Aug 8-15
Aug 16-22
Aug 23-29
Aug 30-Sept 5
Sep 5-12
62.364.9 64.4
67.4 68.2
77.474 74.7 76.2 75.2
78.8 80.1 81.176.7 76 74.6 74.7 75.8 74.5 76.8 75.2
25.923.3 23.2
18.6 16.7
8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.111.2 10.2 12.5 13 14.3 12.5
13.611.8 11.9 12.4 13.9 15.1 14
16.5 17.3 16.1 17.214.1 13.3 11.7
16.212.8
15.212.8 11.2 11.2 10.7 11.2
If the presidential elections were held today for whom would you vote?Clinton Other Trump
7
Clinton Other Trump
75.2%
13.6% 11.2%
If the elections were held today for whom would you vote?
8
18-24 25-44 45-64 65
72.7%79.5%
73.9%
59.3%
21.2%
11.9% 11.8%
20.4%
6.1% 8.5%14.3%
20.4%
If the elections were held today for whom would you vote?
Clinton Other Trump
9
Male Female
76.8%73.1%
11.4%16.4%
11.7% 10.5%
If the elections were held today for whom would you vote?Clinton Other Trump
What are the principal issues facing the USA?
QUESTION TWO
11
Survey B
12April 11-15April 18-22April 23-30
May 3-9May 10-16May 17-23
May 24- June 1June 2-5
June 6-12June 13-19June 20-26
June 27-July 4July 5-17
July 18-25July 26-31
Aug 1-7Aug 8-15
Aug 16-22Aug 23-29
Aug 30-Sept 5Sep 5-12
18.8
18.6
18.6
18.6
20.3
18.1
16.5
22.1
20.6
17.8
18.5
18.2
17.9
17.9
19
18.1
19.9
17.7
21.1
22.6
22.8
5.3
5.1
5.1
5.6
3.6
5.1
5
5.6
6.7
6.9
5.8
5.7
3.2
6.2
5.4
5
5.6
4.5
4.1
5.9
6.3
14.2
15.3
16.3
17
16.5
18.6
17.6
19.5
16.1
13.1
14.3
15
16.2
15.5
13.7
14
16.7
16.5
14.9
13.3
12.8
19.7
21.9
23.1
23.7
26
24.3
23.2
22.8
22
19.1
22.8
22.8
20.1
20.7
22
24.6
22.1
24.8
24.6
22.4
23.2
18.7
14.7
12.3
11.6
11.8
12.6
15
8.2
10.4
12.2
11.4
11.7
13.2
12.6
9.9
11.2
12.7
12.3
12.9
11.5
11.3
14.6
14.1
13.9
12.4
11.7
12.4
13.5
12
13.5
10.4
11.4
11.6
11.7
10.8
11.8
11.7
10.4
12.1
11.6
11.8
13
8.6
10.3
10.8
11.1
10
8.8
9.2
9.7
10.6
20.5
15.9
15
17.7
16.2
18.2
15.4
12.7
12.1
10.7
12.5
10.8
Principal IssueEconomy Education Employment Immigration Other Health Security
13
April 11-15
April 18-22
April 23-30
May 3-9
May 10-16
May 17-23
May 24-
June 1
June 2-5
June 6-12
June 13-19
June 20-26
June 27-July
4
July 5-17
July 18-25
July 26-31
Aug 1-7
Aug 8-15
Aug 16-22
Aug 23-29
Aug 30-Sept
5
Sep 5-12
8.610.3 10.8 11.1
108.8 9.2 9.7
10.6
20.5
15.915
17.716.2
18.2
15.4
12.7 12.110.7
12.510.8
19.7
21.923.1 23.7
2624.3
23.2 22.8 22
19.1
22.8 22.8
20.1 20.722
24.6
22.1
24.8 24.6
22.423.2
18.8 18.6 18.6 18.620.3
18.116.5
22.120.6
17.8 18.5 18.2 17.9 17.919
18.119.9
17.7
21.122.6 22.8
Principal IssueSecurity Immigration Economy
14
Economy
Education
Employment
Immigration
Other
Health
Security
22.8%
6.3%
12.8%
23.2%
11.3%
13.0%
10.8%
Principal issue
15
Male
Female
24.4%
20.7%
7.7%
4.5%
10.9%
15.1%
26.5%
19.0%
10.6%
12.0%
9.5%
17.4%
10.4%
11.2%
Principal IssueEconomy Education Employment Immigration Other Health Security
16
18-24
25-44
45-64
65+
29.5%
20.5%
28.6%
14.8%
8.0%
7.1%
5.9%
1.1%
12.5%
13.0%
10.8%
15.9%
10.2%
25.1%
27.6%
17.0%
19.3%
10.5%
6.5%
17.0%
13.6%
13.2%
11.9%
13.6%
6.8%
10.5%
8.6%
20.5%
Principal IssueEconomy Education Employment Immigration Other Health Security
17
Elementary
Middle
High
Undergraduate
Graduate
16.9%
11.3%
23.9%
25.5%
25.0%
5.6%
5.0%
4.6%
6.7%
9.5%
12.7%
30.0%
11.9%
10.5%
8.6%
15.5%
16.3%
27.5%
25.8%
17.2%
18.3%
12.5%
12.4%
8.9%
10.3%
16.9%
11.3%
11.9%
12.4%
15.5%
14.1%
13.8%
7.8%
10.2%
13.8%
Principal IssueEconomy Education Employment Immigration Other Health Security
Florida
Week of August 30-September 5, 2016
19
July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30-Sep 5 Sep5-12
76.4 75.7 75.3 74.6 7377.4 74.6
10.7 10.7 12.1 12.3 13.3 13.6 13.412.9 13.6 13 13.1 13.79.1 11.9
If the elections were held today for whom would you vote? FloridaClinton Other Trump
20
Clinton Other Trump
74.6%
13.4% 11.9%
If the elections were held today for whom would you vote?
21
18-24 25-44 45-64 65
80.0%
69.4%
80.0%76.5%
20.0% 19.4%
4.4%11.8%
0.0%
11.3%15.6%
11.8%
If the elections were held today for whom would you vote?Clinton Other Trump
22
Male Female
72.9%76.6%
10.0%17.2%17.1%
6.3%
If the elections were held today for whom would you vote?Clinton Other Trump
Miami-Dade County
August 30-Sept 5, 2016
24
Aug 22-30 Aug 30-Sep 5 Sep 5-12
73.971
72.7
7.813.6 13.2
18.3 15.4 14.1
If the elections were held today for whom would you vote?Clinton Other Trump
25
Clinton Other Trump
72.7%
13.2% 14.1%
If the elections were held today for whom would you vote?
26
18-24 25-44 45-64 65
57.7%
72.2%
80.7%
60.6%
23.1%17.2%
6.4% 6.1%
19.2%
10.6% 12.8%
33.3%
If the elections were held today for whom would you vote?Clinton Other Trump
27
Male Female
65.6%
78.7%
15.0%11.7%
19.4%
9.6%
If the elections were held today for whom would you vote?Clinton Other Trump
28
29
30
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