Post on 18-Sep-2014
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Advanced TwitterDan ZarrellaViral Marketing Scientist@DanZarrellaThe Science of Twitter
Unicorns and RainbowsSetting Up Your AccountFirst things first.Put a Bio in Your Profile
Identify Yourself in Your Bio
Put a Link in Your Profile
Upload a Picture
Takeaway:Take the time to fullyset up your profile.Follow to Get Followers
Takeaway:Search for relevant Keywords follow people using them.Following-to-Follower Ratio
Takeaway:Dont follow many more people than are following you.How to TweetGood behavior, by the numbers.Tweets-per-Day Best Practice
Takeaway:Dont talk about yourself so much.
Takeaway:Try to stay positive.Promoting your ContentHow to get the clicks.21
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Takeaway:If you want people to click your links, Tweet slower.24
Takeaway:Tweeting about Twitterworks.
ReTweets-per-Follower28
Suggested Users are Less ReTweetable
ReTweeting = Link Sharing
Bit.ly is more ReTweetable than TinyURL
20 Most ReTweetable Wordsyoutwitterpleaseretweetpostblogsocialfreemediahelpplease retweetgreatsocial media10followhow totopblog postcheck outnew blog postAsk for the ReTweet
Takeaway:Ask for the ReTweet.20 Least ReTweetable WordsgamegoinghahalolbutwatchingworkhomenightbedwellsleepgonnaheytomorrowtiredsomebackboredlisteningReTweets Use Longer Words
ReTweets are Smarter
Takeaway:No need to dumbthings down too much.ReTweets are More Novel
ReTweets are Noun Heavy
ReTweets have More Punctuation
Semicolons are not ReTweetable
ReTweets are Less Emotional
ReTweets are Social and Concrete
Self Reference is not ReTweetable
News is ReTweetable
Takeaway:Try to be the firstto break news.Men and Women ReTweet Differently
Timing is Everything
Takeaway:Later in the day isBetter for getting ReTweets.
About Social ProofDoes it actually work online?
Takeaway:The first-post effectmay be more powerfulthan social proof.
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Dan Zarrella@DanZarrella