Post on 13-Jan-2015
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...a day in the life of BBCi Search - january 2003
...a day in the life of BBCi Searchjanuary 2003martin.belam@bbc.co.uk
...a day in the life of BBCi Search - january 2003
...a day in the life of BBCi Search - january 2003
...a day in the life of BBCi Search - january 2003
...a day in the life of BBCi Search - january 2003
wednesday december 11th
-a weekday during term-time-no major breaking news stories
- no major broadcast event
...a day in the life of BBCi Search - january 2003
analysis process
- took 10 sets of 6 minute samples- hand-classified 15,000 search terms- compared them to a control sample
...a day in the life of BBCi Search - january 2003
UK-ness
...a day in the life of BBCi Search - january 2003
UK non UK
dvlaedinburgh firefirst aid courses london
disability discriminationnewspapers
film news
estate agents in south africahotels world widenyc transit strike
...a day in the life of BBCi Search - january 2003
UK-ness
...a day in the life of BBCi Search - january 2003
BBC-ness
...a day in the life of BBCi Search - january 2003
BBC-ness
...a day in the life of BBCi Search - january 2003
BBC-ness
...a day in the life of BBCi Search - january 2003
advanced search
...a day in the life of BBCi Search - january 2003
advanced search
...a day in the life of BBCi Search - january 2003
advanced search
...a day in the life of BBCi Search - january 2003
spelling
...a day in the life of BBCi Search - january 2003
spelling
...a day in the life of BBCi Search - january 2003
spelling
30,000 searches with incorrect spellings
every day
...a day in the life of BBCi Search - january 2003
spelling
...a day in the life of BBCi Search - january 2003
spelling
...a day in the life of BBCi Search - january 2003
spelling
66% get a spelling suggestion
96% of ‘BBC’ searches with spelling mistakes have a Best Link
...a day in the life of BBCi Search - january 2003
questions and URLs
...a day in the life of BBCi Search - january 2003
47% - search engine only
searching for search
...a day in the life of BBCi Search - january 2003
47% - search engine only
14% - url only
searching for search
...a day in the life of BBCi Search - january 2003
47% - search engine only
14% - url only
39% - made other searches
searching for search
...a day in the life of BBCi Search - january 2003
how many words?
36% - 1 word
35% - 2 word
16% - 3 word
7% - 4 word
3% - 5 word
3% - more than 5 words
...a day in the life of BBCi Search - january 2003
search usage by genre over time
...a day in the life of BBCi Search - january 2003
search usage by genre over time
regional world scopes
world service
...a day in the life of BBCi Search - january 2003
search usage by genre over time
regional uk scopes
where i live
national sites
...a day in the life of BBCi Search - january 2003
search usage by genre over time
regional uk scopes
uk focus - 39%
‘fuzzy’ uk focus - 11%
non uk specific - 50%
no difference to search across the service as a whole
...a day in the life of BBCi Search - january 2003
search usage by genre over time
education scopes
learning
schools
...a day in the life of BBCi Search - january 2003
search usage by genre over time
information scopes
lifestyle
factual
...a day in the life of BBCi Search - january 2003
search usage by genre over time
entertainment scopes
tv & radio
programme sites
...a day in the life of BBCi Search - january 2003
search usage by genre over time
news & sport homepage & default
...a day in the life of BBCi Search - january 2003
200,000 unique searches every day
4 out of 5 searches are not about the BBC
2 in 5 searches are specifically about the UK
1 in 12 searches have incorrect spelling
1 in 5 attempts to use advanced search fail
searches on education peak after lunch,on entertainment in the late afternoon,
and on information in the evening
...a day in the life of BBCi Search - january 2003
how do mobile phones work?when is wallace and gromit on the television?how do i wire a light switch?what are thermometers and why are they used?what does a swimming cucumber look like?what is a zealot?what does gcse mean?how do i roast a chicken?what does empowerment mean?what is www?who is sponsored in sport?what was on?what is the fire strike about?what is songs of praise about?what is robot as air stewards?what do you know about germany bbc?what is osmosis in a boat?how do i find out what happened in my house?what do you know?what is light?how do i talk to the actors of eastenders on the computer with out the internet?who is their god?what is the weather?how can we be lovers when we can't be friends?when will it snow this year?how does the drier work in paint?what does the queen do?how do i felt a flat roof?what is a computer?who are you to judge us?how do you reconfigure certain settings on a computer?what is the david beckham rumour?how does the bbc use computers?what will happen with iraq? how does the british democratic process work?what are the signs that a guy likes you?how do internet search engines optimize results?
...a day in the life of BBCi Search - january 2003
...a day in the life of BBCi Searchjanuary 2003martin.belam@bbc.co.uk