Design Thinking

The Design Process

Empathize

Define

Ideate

Prototype

Test

Start Empathy Campaignstartempathy.org

Making Choices

A B C

Divergent Thinking

Convergent Thinking

Sir Joshua Reynolds

“There is no expedient to which a man will not go to avoid the labor of thinking.”

Alan Kay Xerox PARC, 1972

Ken Olsen Digital Equipment Corp., 1977

“There is no reason for any individual to have a computer in his home.”