Post on 04-Jul-2015
transcript
A handy dandy guide to
outdoor
advertising(aka billboards, transit, Out of
home/OOH)
Is it headline driven
or a visual ad?
VISUALS CAN =
quick reads
Use the medium
Break out
Know your audience
Don’t do this
IS IT INTERESTING?
IS IT RELEVANT?
IS IT UNIQUE?
IS IT EXTENDABLE?