Post on 16-Apr-2017
transcript
TRIBE 2015
A little bit about Tribe
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TribeA strategic
brand consultancy.
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For over 14 years we’ve built our reputation through our ability to consistently deliver,
surprise and delight our clients.
We're committed to solving problems through strategic thinking with a focus on producing engaging, inspiring
creative, driven by delivering a strong commercial return for our clients.
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Our multi-disciplined team
We recruit and develop the top talent the industry has to offer. Our team of strategists, creatives, designers and
developers work in partnership with our clients to deliver great work that builds brand equity
and gets results.
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Strategy and planning
All projects require thoughtful analysis, creative thinking and strategic insight at all points in the process
to meet key business objectives, drive commericality and maximise brand engagement.
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REVIEW / BRIEF
RESEARCH
BRAINSTORM
STRATEGY & PLANNING
CREATIVE DEVELOPMENT
DESIGN DEVELOPMENT
PRODUCTION/ DIGITAL BUILD
TESTING PROCESS
Our approach
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Our creative expertise
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Infographic. Tactile. Inspiring.
National Grid Leadership packs.
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Brand strategy and positioning
Brand architecture
Corporate Identity
Visual identity systems
Tone of voice and messaging
Brand communications
Integrated marketing
We've helped launch, reposition and build brands for our clients through the development of:
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Our digital expertise
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Responsive. Photography. Bespoke user interface.
Nash Interiors website.
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Social media and digital networking
Digital advertising
Email marketing
Parallax websites
Augmented reality
Experiential marketing
Mobile
Guerilla and viral
Film and animation
We've engaged audiences with a wealth of digital ideas including:
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Our work
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Distinctive branding and ground-breaking website design repositions Living Word within their market.
Living Word
Brand strategy Brand identity Website marketing
1758%increase in
visitor traffic.
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Market leading digital sales tool forCountrywide estate agents helps themstand out in their market.
Countrywide
Brand communications App development
60%increase in
conversion to market.
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Working Links
Brand development Brand communications Website development Design for print
3,500report requests and initiatedmeetings with
key MPs.
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Vision ExpressBrand communications Email marketing Direct mail
12%Responce
Rate(Diesel DM &
EDM).
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A selection of our favourite Vision Express projects
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Results
6.8% click rate tripled industry averageVision Express anniversary – CRM email campaign
1758% increase in traffic at relaunchLiving Word – Brand creation and responsive website launch
11% conversion rate achieved British Gas – Email campaign
280% net ROI on total spendProduct launch – Direct Mail and email
8.4% response rate 7.4% above averageHeston Blumenthal product launch – Direct Mail and email campaign
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ClientsWe provide brand strategy, consultancy and
creative services to a diverse range of clients...
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What they say
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“It’s great to work with a creative digital agency that gets what we’re trying to do, understands
the importance of targeted communications and that, as a business, we need to show
a return on our investment.”
Clare Sharrard – Consumer Insight and Targeting, Experian
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“I cannot recommend Tribe highly enough. They have been great to work with – prompt, efficient and professional.”
Mary Trease – Sales Director, Weavers
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“Tribe delivers every time, at the first time of asking. Massive action = massive results.
I think the product is exceptional.”
Simon Perkins – Operations Director, Estate Agency, Countrywide
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“Tribe not only understood how we wanted our brand to be represented, but also expanded with
some fantastic suggestions and ideas. All work undertook has been considered,
diligently crafted and the communication at each stage of the project has been excellent.”
Mike Ford – Founder/Director Last Exit to Nowhere
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“The outputs from your team are amazing, there’s been so much energy and enthusiasm
today as I’ve rolled out the new branding. It’s going to be incredible.”
Jon-Paul Davies – Director, Kelham House Country Manor Hotel
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“I’ve just looked through the presentation pack and it looks fantastic. This is a massive step forward for us.”
Victoria Daines – Senior Marketing Campaign Manager, British Gas
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