Imagine a blog and Tweets from “WoodStein”

This is called a typewriter, by the way.

1.1. What’s your mission? Who is your audience?What’s your mission? Who is your audience?2.2. What do you want your “brand” associated What do you want your “brand” associated

with?with?3.3. Do you care about showing your biases?Do you care about showing your biases?4.4. Will you do pre-, post- or no moderation?Will you do pre-, post- or no moderation?5.5. Do you care about factual accuracy?Do you care about factual accuracy?6.6. What standards do you have? Will you What standards do you have? Will you

disclose?disclose?

Ethical issues to consider with blogs and social networking

Illustration by Likecool.com

Twitter 2.0 clue: In Twitter 2.0 clue: In a world ofa world of

unlimited unlimited infoinfo,, sorting & sorting & filtering are filtering are increasingly increasingly valuable pieces of valuable pieces of the value chain.the value chain.

from Social Media Insider (via Twitter)

ˆ Reporter/topic managers move content from Reporter/topic managers move content from small bursts to wider information bursts.small bursts to wider information bursts.

w They are ‘content-agnostic’ … whatever it takes They are ‘content-agnostic’ … whatever it takes to be ‘first stop.’to be ‘first stop.’

p They are ‘format-agnostic’ … using tools that They are ‘format-agnostic’ … using tools that best convey the information. best convey the information.

i They are adept at managing interaction – and They are adept at managing interaction – and taking maximum advantage of it.taking maximum advantage of it.

So, what are these reporters doing?

The reporter’s content is beingThe reporter’s content is being

supplemented, linked, supplemented, linked, enriched and transformed enriched and transformed by by audience interaction throughout the process. audience interaction throughout the process.

And it’s happening onAnd it’s happening on multiple multiple platforms.platforms.

And what is the audience doing?

We used to We used to be like be like

classical classical conductors.conductors.

We had We had rights to the rights to the

music.music.

Everyone Everyone followed our followed our

baton.baton.

Now, it’s more like sketching Now, it’s more like sketching out the themes of an improv out the themes of an improv jazz composition….jazz composition….

… … and the audience is and the audience is part of the performance.part of the performance.