Post on 09-Feb-2022
transcript
New Girl On The Block: From Shy Girl to Fly Girl is a mentorship program, but way sicker than your average. It’s a go-to resource for millennial women to receive assistance with life planning, career strategies and personal style. With unique teaching methods and a curriculum designed to educate, entertain and inspire women in transition, New Girl On The Block effortlessly converts shy girls into fly girls. We are your cheerleaders, your sisterfriends, and the masterminds to constructing your new normal.
Our philosophy is that everyone is a po-ten-tial-ist. Every girl in the world already has the tools she needs to succeed. Our primary focus is to ignite that inner power. Mediocrity is simply not an option. We all deserve a life far more exciting.
From recent graduates to new business owners; from career changes to quarter-life crisis’, New Girl On The Block tackles Gen Y’s biggest challenges and equips every mentee with innovative solutions to get them ahead in life. Our team provides a safe space and creative learning environment where girls evolve into smooth, savvy and successful women.
A New Girl On The Block is a woman who lives for moments that don’t need to be captured, documented or “Liked”. She proceeds without permission and knows that confidence is her sexiest asset.
Founders
Life & Career Strategist
About the C ompany
Brand Architect
• Communications & Media Relations
Specialist
• Professional Writer
• Experience working with major national
media outlets
• Co-Founder, New Girl On The Block
• Over 5 years of corporate and
entrepreneurial experience
• Nationally Published Journalist
• Motivational Speaker
• Amazon Best-Selling Author
• Co-Founder, New Girl On The Block
MentorshipRemember being young, brave and full of dreams? There was no one who couldconvince you that you weren’t going to be an astronaut, a doctor, a pop star orwhatever dreams that your little mind could imagine. Fast forward some years anddoubt, fear and uncertainty crept in. With less confidence in our abilities, a simple“I don’t know...” from a friend or an unconvinced side eye from a parent can sendyou spiraling off your path to success, love and happiness.
When was the last time you felt excited by your life? When was the last time youflirted? Asked for a raise? Did something that scared you?
We’ve all been there. One day you wake up and can barely drag yourself out ofbed. Your days are filled with routine, responsibilities and monotony. This isn’t thelife you imagined when you were 6 years old dancing around your room playingmake-believe. Nope. Nor is it the life you thought you would have after graduationor when you said yes to that job or boyfriend. Now you just feel stuck.
That’s where New Girl On The Block comes in! There’s a voice inside of you thatno longer gently nudges you to make a move but now instead yells, “Either take achance or let it go!” If you are not willing to let whatever it is go – publishing anovel, owning your own business, moving across the globe, climbing the ranks toyour dream position– then we are here to be your cheerleader, your sisterfriendand the masterminds in constructing your new normal . We will push you pastyour boundaries, draw up a game plan and get you on the path to transformingyour life – from shy (or unsure) to fly.
But all it takes is one decision.
We all have big dreams but very few of us actually live them with our eyes wideopen. Why? Because living our dreams is petrifying. Chasing our dreams anddeciding to honor the path that our hearts set for us takes bravery and a solidaction plan. Your dreams are for living right now.
Services
YOU THE BRAND
DEVELOP AGOLDEN GUT
STYLE & POWER
Are you ready to choose you?
YOU THE BRAND
ELEVATE YOUR PERSONAL BRAND / BUSINESS: PROVIDING SOLUTIONS AND CLARITY
• Forward-thinking solutions to meet brand objectives & resolve challenges
• Ongoing mentoring & mastermind sessions
• Social media action plan & list building strategies
• Program & product development
• Profit planning
• Customer service training & business etiquette skills
CREATE AND AMPLIFY MEMORABLE BRAND EXPERIENCES
• Event Planning: vision & theme conceptualization
• Media events and product launches
• Itinerary preparation
AUTHENTIC, ENGAGING AND RELEVANT CONTENT
• Creative copywriting + Brand voice
• Biography construction
• Speech writing
• Press releases and media advisories
• Ghostwriting (books, electronic books, etc.)
• Email marketing
BUILD AUTHENTIC CONNECTIONS WITH MEDIA. PERSONALITIES & TASTEMAKERS
• Build community partnerships
• Comprehensive approach to PR and digital campaigns
• Speaking engagement bookings
• Public speaking / presentation coaching
• Blogger relations and influencer engagement
• Pre-post and on-going media relations
• Creative problem solving: crisis / issues management
BRAND STORYTELLING
• Media materials, press kits and infographics
• Web design & social media creative
• photography and video production
• Personal brand and image consulting, wardrobe styling
OPTIMAL EXPOSURE AND ONLINE BRAND DISTINCTION
• Social media voice development
• Digital media & social media editorial calendars
• Ongoing strategic digital counsel
• Promotion/contest creation and execution
• Platform Development: Facebook, Twitter, YouTube
• Online customer service strategy
DEVELOP AGOLDEN GUT
P ick My Brain! 1-on-1 Mentoring SINGLE SESSION & MONTHLY SESSIONS AVAILABLE
This 90-minute session includes a lunch date for local mentees or a Skype
call if you live out of town. In this 1-on-1 you can pick our brain over
anything you’d like. It’s perfect for the New Girl On The Block seeking
advice to help her work through a major transition in life, love or business.
We will provide you with solutions for any of the topics mentioned below:
Anxiety, Panic and Stress Reduction
Quarter and Mid-Life Crisis
Career and Employment Counseling
Life Transitions
Financial Planning & Real Estate Investing
Family and Friendship Issues
Surviving and Overcoming Breakups
Navigating Relationships
STYLE & POWER
You only get one chance to create a first impression. Before you even open your mouth,
you’ve already made a statement to the world. When you put your best foot forward, people
notice and when you are noticed doors open. There are levels to this. It’s called self-
promotion and it’s an art every woman should know inside out. But the secret to fabulosity is
that you do not have to spend a million bucks to look like it. Our team will teach you how to
dress for success, shop on a dime, mix and match colors and trends, and create a show-
stopping public persona. You have enormous potential, you just need a push in the right
direction.
Let’s be honest, most people do not like to shop! It can be an overwhelming and time-
consuming experience that many people do not have the patience for. Here’s where we come
in: whether you are looking for the perfect outfit for a night out, public appearance or you
need a wardrobe overhaul, as your personal stylists we will do the trend watching and
personal shopping for you so that you have the luxury of shopping exclusively from your living
room. This is by far my most requested service. After all who doesn’t like convenience?
We aren’t afraid to get down and dirty! Hire a stylist from our team to come and clean out
your closet entirely then rearrange it by using special tools and techniques to help make
your life easier. This service is great for seasonal organizing as well.
Image C onsulting
Personal Shopping & Fashion Styling
C loset Rehab
Mentorship
Greatness already exists inside of you, but the only way to
discover it is by believing in yourself. Mediocrity is not an
option. You deserve a life far more exciting.From Shy Girl to Fly Girl
WE WILL TEACH YOU WHAT WE KNOW
Nisha Moodley says, masters learn from
masters. Our intention is to educate, entertain
and inspire. We have a successful track
record helping young women in transition. Our
testimonials prove it.
WE WILL ALWAYS KEEP IT REAL
WE WILL THINK DIFFERENTLY THAN YOU
WE WILL PUMP YOU WITH ENERGY & CREATIVITY
Honesty is the best policy. We are not afraid
to unveil our vulnerable side and share our
past struggles because we understand that
right now, this very moment, you are going
through a transition of your own. We believe
you can bounce back from every setback. We
will teach you our techniques. We will mentor
you through this process. But what we don’t
do is baby you. We take a very straight
forward approach. We like to call it tough love.
Brace yourself.
What good is a mentorship if your mentor is
feeding you information that you already
know? We don’t just think outside the box, we
think as if there is no box. A good mentor
should challenge your beliefs and push you to
your limits.
We believe in an organic mentor-protégé
partnership, nothing forced. Our teaching
method is different than most educational
experiences, we are fun and aim to create
an environment where learning is made
easy.
Our Promise To You
Keeps her mind as sharp as the spike on her stiletto
Knows that confidence is her sexiest asset
Understands no woman is an island – she seeks the love, support & guidance of other strong women
Lives for moments that don’t need to be captured / documented / “Liked”
Believes in seeking out new experiences and adventures – music, art, books and places
Proceeds without permission – doesn’t wait for others to get on board with what’s in her heart
She forges her own path and blazes new trails
Alisha Tatham
Toronto - ON
Alisha Wedderburn
Toronto - ON
Tamara Tatham
Vienna – AU
Karen Doniere
Castle Hayne - NC
Daphanie Kennedy
Los Angeles, CA
Cassandra Campbell
Toronto – ON
Gladine St. Julien
Muhlenburg, PA
Shakira Rouse
Toronto – ON
Shauna Morgan
Toronto – ON
Berlayne Smith
Toronto – ONAlicia Johnson
Toronto – ON
Liya Kassa
Toronto – ON
Camille Lauren
Toronto – ONTiffany Brown
South Carolina
Stephany Skrba
Italy
Alyestal Hamilton
Toronto – ONChantel Brown
Toronto – ON
YOU!Bria Barrows
Toronto – ON
Makeup Artist & Founder of
Bella Silloweth Beauty
Olympian &
SpeakerOlympian & Founder of
Love, Live, Hoop
Professional Athlete
& Speaker
I came to Safia when I was creating my website
and realized I needed a bio. Safia created an
amazing biography that captured exactly all the
details I was looking for. I would recommend
Safia to anyone looking to create a professional
bio that resonates with your brand.
Safia has been a genius when it comes to
helping me find my voice for my
entrepreneurial ventures. She has helped me
in so many ways and has positioned me to see
things that I wasn't able to see before. She is
very dependable and I have had a blast
working with her! I am looking forward to my
new venture with her and I know what is to
come will be nothing than flawless.
I met Safia when I got introduced to New Girl on the
Block as I was transitioning from a pro athlete and
Olympian and relaunching myself as a speaker and
performance coach. Just from a few conversations
and getting to know me, Safia did an awesome job in
helping me create content for my whole launch. She
is a genius when it comes to creative writing and I
am thankful to have her in my corner. She is worth
the investment and I am excited to continue in our
business relationship. She is on point and a true
professional.
Safia has been great assisting me in every
aspect of creating my brand. She has been
especially exceptional with bringing my brand
to life with her great writing. She created all my
website content for my personal and business
brand. I love working with her and I can't wait
to do more work in the near future together.
Hospitality Specialist Founder of Abeba Actress & Singer Founder of Special Compass
Pauleanna is one of those rare gems, kind of like a
diamond, extremely valuable but so hard to find.
Working with her has been insightful, highly
valuable, and I've made an incredible amount of
progress with her by my side. She's one of those
women who lead by example, and give you honest
feedback that will propel you forward if you're
willing to do the work. Her work ethic, drive, and
passion are both inspiring and motivating.
Pauleanna is a phenomenal person. In the short
time that I have known her she has taken me
through the initial steps of entrepreneurship,
provided invaluable insight on both my professional
and personal life, and just overall has been an
amazing resource for me. Her energy and
professionalism is infectious and I can honestly say
that I am very honoured for her mentorship.
My experience as a mentee of Pauleanna has been
an inspirational one. I have thoroughly enjoyed
working with her because she has helped me
rediscover myself. Through her program, I have
learned how to love myself better and I have also
discovered what it is about myself that I want to
improve on. She has provided me with the tools that
are necessary to empower myself, and to embark
upon the ventures that I have always dreamed
about, by helping create plans of how to accomplish
my goals.
As a new grad or young professional it can be a
challenge to be seen or heard in a noisy and
competitive environment, but with Pauleanna's
mentoring and guidance she has helped me to make
a smooth transition. Pauleanna is a truly caring and
supportive mentor, she takes you under her wing
providing you with the right contacts, tools and
resources of information to achieve your dream. She
will keep you accountable to your goals, push you
beyond your limits.
Canadian Olympic Athlete
Toronto born basketball champion, Tamara Tatham embodies passion, drive
and athleticism. The best advice that she was given at a young age has
become the words she commits to living by every day, “You have to work for
what you want. Things will never be handed to you. Go out and get it!” She
has used this same ambition to take her career to new heights and beyond.
Fly Girl Since October 2014
Tamara joined New Girl On The Block to assist her with life planning and career
strategies. In preparation for the 2015 Pan American Games and the 2016
Summer Olympic Games in Rio, she knew it was necessary to brand herself in
order to garner media attention upon her arrival back to Toronto as well as expand
her growing empire.
Weekly Skype calls to develop forward thinking solutions to meet brand
objectives, develop a sense of self and learn to navigate life’s transitions
Create business plan
Photo shoot + Creative Direction
Biography Construction + Website Content + Media Kit
Platform Development: Website & Social Media
Build community partnerships
Business Plan + Product Development
Canadian Olympic Athlete
• Pauleanna Reid, Career Strategist
• Safia Bartholomew, Creative Wordsmith +
Publicist
• Samantha Clarke, Photographer
• Sherry Williams, Web Designer
• Camila Cerna, Graphic Designer
• Chenowa George, Graphic Designer
Not one to settle on past success, Tamara is up for new and exciting challenges.
Her athletic ability combined with off-court interests is what has led Tamara to an
unexpected journey – motivational speaking and the business of fashion.
Increased confidence and self-esteem
Killer photo shoot has been executed
Social Media development (ongoing)
Landed contract as a fitness video blogger for Everything Girls Love
(@everythinggl +115K online followers)
Website completed for TamaraTatham.com
Website completed for 4EverHoops.com
Media inquiries
Co-writing her first book
Founder of Special Compass
Shakira Rouse is a young professional; a student with a passion for languages
and education. As if balancing work and books were not enough, she has
recently added the titles educator, advocate and entrepreneur to her resume. As
an adult with a learning disability, Shakira regularly experiences emotional
frustration and stress but, at twenty-five, this ambitious young woman has a
vision to help change the learning experience for herself and other students who
face similar challenges and help them achieve life and career success.
Fly Girl Since November 2014
Shakira joined New Girl On The Block with one goal in mind; to help students
transition successfully to different educational milestones and to provide a safe
and inspiring learning environment that motivates, encourages, and inspires
students with learning challenges to find the joy in learning. Pursuing her passion
with a heart of pure gold, Shakira knew she had to assemble a team to help
exceed her business objectives.
Ongoing mentorship: career strategies, life planning, business etiquette skills
Financial management + Home Ownership
Create business plan
Photo shoot + Creative Direction
Biography Construction + Website Content + Media Kit
Platform Development: Website & Social Media
Build community partnerships
Product Development
• Pauleanna Reid, Career Strategist
• Safia Bartholomew, Creative Wordsmith +
Publicist
• Ashlei Iris, Photographer
• Toussaint H. E. Brown, Web Designer
• Ken Thomas, Financial Advisor
• Aaron Charles, Realtor + Founder of REAP
• Nicole Marshall, Business Plan writer
Special Compass is an educational service centred for students with
Learning Disabilities and special needs; business tailored to specific
audiences which will provide highly interactive learning experiences.
Increased confidence and self-esteem
Increased time management and decision making skills
Solidified a business plan
Created a financial plan to decrease debt and increase income streams
Purchased first investment property in 2015
Website completed for Special-Compass.com
Social Media development (ongoing)
Customer service training & Business etiquette skills (ongoing)
Founder of Special Compass