The first time from within the leisure sector this type of initiative

has been developed for the leisure sector – a game changer

Phil White, Head of IT, Places for People

Presentation – Content

DataHub History

Our Sector

DataHub Stakeholder Map

DataHub Operational Process

DataHub Modules

DataHub Club

The DataHuB - Unlock the potential of your data

Across just 7 operators (125 sites) how many different activity names are used?

20,052

Our sector – An identified problem

What is the likelihood of people visiting their closest pool?

Our sector – An identified problem

Operators unable to adapt to what’s working best elsewhere to drive utilisation

Only 28.8% use their

closest pool

Over 60% customers

don’t use their closest pool

Our sector – An identified problem

Unique member participants

What fitness programme delivered the greatest return for operators last month compared with the previous month?

INSANITY workout - up 45%

Body Attack - up 10%

Aerobics - down 15%

Spinning - down 5%

0 0

November 2013

SECTOR VISIBILITYParticipation Programmes Value

HOPSON TABLEActivity Names

JOHNSON TABLEFacility Names

• Pilot stage• Proof of concept• LMS Integration

How the solution startedThe creation of standards

The DataHub - History

The DataHub – A Repository for Sport & Leisure

The DataHub is a repository for sport and leisure data, integrated and enhanced through a suite of business intelligence modules, accessed anywhere via a single online portal

Collect and process

data

Analyseperformance

Identify opportunities

Measure impact

• 75 Million visits• 475 sites

2015

The DataHub - History

250+ Million visits per year1,500 Sport & Leisure sites

2016

The DataHub - Tomorrow

The DataHub - Stakeholder map

SECTOR LEADERSSTANDARDS/

GOVERNANCE

The DataHub - Stakeholder map

SECTOR LEADERSSTANDARDS/

GOVERNANCE

NGBs/ SPECIALISTSMODULES/

INFRASTRUCTURE

The DataHub - Stakeholder map

SECTOR LEADERSSTANDARDS/

GOVERNANCE

NGBs/ SPECIALISTSMODULES/

STANDARDS/INFRASTRUCTURE

OPERATORSGIVE/SHARE/

USE INTELLIGENCE

The DataHub - Operational Process

Site 1

Site 2

Data Extract Tool

Database

Modules

INTEGRATEAlign with sector

standards, benchmark and

drive returns from NGBs and delivery

partners

TARGETunderstanding of customers, pro-grammes, and

facilities - Identifying commercial growth

opportunities

ENHANCEIdentify and

deliver operational best practice –

enhanced through DataHub integrated

intelligence

IMPACTTarget, monitor and evidence

impacts – recognised

value

Leisure Management System provider

Sector Data Standards

The DataHub - Modules

TARGET

ENHANCE

IMPACT

INTEGRATE

POSITIONING KEY BENEFITSFREE FREE

Data Integrity

Business Reporting

e-Focus - Customer insight

SROI Calculator

NGB League Tables

Geo Impacts

STITCH - Accident Tracker

Marketing Intelligence

ASA Data Leagues

Activity Barometer

PITCH - Contract Monitoring

Workforce Intelligence

HIGH DATA STANDARDS

GROWTH OPPORTUNITIES

OPERATIONAL BEST PRACTICE

INCREASED ROI

The DataHub - What it means to me ?

1st

BENCHMARKINGLearn to swim

L O C A L LY15thR E G I O N A L LY

87stN AT I O N A L LY

SECTOR INTELLIGENCE

COMMERCIAL

• Access multi-site data

OVERARCHING

OPERATIONAL

• Measure community impact

• Deploy programme optimisation

Understand customer and workforce requirements

• Enhance staff accountability

• Prioritise your improvements

• Utilise sector support• Drive sector change

together

Access robust intelligence

Track relative performance

Intelligence-based investment

Increase your returns

Identify and target growth opportunities

The DataHub - The Club

DataHub Club members benefit from:

• Access to the DataHub

Two free modules: Data Integrity – Translate your raw data into consistent intelligence which then underpins all modules & an automated data check for operators NGB League Tables – Track and benchmark participation & NGB programme performance across all your sites

• Free quarterly sector insights newsletter• Access to regular webinars• Invites to selected events

Join for FREE at www.DataHubClub.com

Appliedbusinessintelligenceonadailybasis:

1) 1-3KPIswouldbenefitbandsA-D?

Breakoutsession1

Appliedbusinessintelligence:

1) Update:what 1-3KPIswouldbenefitbandsA-D2) How andwhenwouldcouldeachKPIbeused?

Breakoutsession1

Appliedbusinessintelligence:

1) Howwouldthischangeyourorganisation?Whatbenefitswouldyouexpect?• Decisionmaking:efficiency,effectiveness,

consistency,evidence/outcomebased

2) Whatsupportandtrainingwouldberequired?

Breakoutsession2

Join the club for free at www.DataHubClub.com

info@DataHubClub.com

@DataHubClub / #DataHub

Welcome – to The DataHub